SPRING DENIM AT SERVICE March 01 2014

Warmer weather is finally upon us in Austin, and lighter wash and weight denim is in stock for the season here at Service. You may be thinking, aren't ultra light wash jeans the epitome of dad jeans?...au contraire mon pere (see what we did there?!), the pieces we have in from Gant Rugger, Levi's and Naked & Famous hug the body for a slimmer, modern fit.

Above, Christian dressed in Levi's 511 White Bull Denim ($68) with a Gitman Vintage navy poplin shirt ($155) and Cole Haan brown leather chukka boots $228).

Right, Gant Rugger Ultra Light Faded Denim ($178), RVCA red striped tee ($38), and Vans Zarape Era's ($60).

Good looking faded jeans: Gant Rugger Stick Boy Ultra Light Faded Denim ($178) and Levi's 513 Bellingham ($68).

Naked & Famous LightWeight Selvedge jeans ($165), perfect for raw denim enthusiasts in the Texas summer heat. Comes in WeirdGuy fit.

Naked & Famous Griffin Grey jeans come in Skinny or WeirdGuy + Levi's 513 in Monument Grey. A good chino or trouser alternative, grey denim looks great with a darker color button down on top and a boot or oxford shoe. Alternately, grey jeans (as do any jeans) work well scuffed up with your favorite tee shirt and your oldest pair of sneakers.

Levi's 511 White Bull Denim ($68) + Levi's 513 in Viva White ($68)...don't be scared to get them a little dirty, it's bound to happen and just adds to their vintage appeal. Wear them snug and slim and get ready for the compliments...you're gonna look sharp. Come see us and we'll get you set up with a sturdy pair of denim meant for those highly anticipated warmer days.

Trivia: The term bull denim is used to describe a slightly heavier weight jean (14oz. plus), produced in a greige (grey or off white and undyed) fabric. Typically, bull denim refers to colored jeans, as the fabric is garment dyed during production or printed.