INTRODUCING: CAPTAIN FIN July 08 2016

Service is proud to introduce California-based Captain Fin, a surfboard fin manufacturing brand humbly started in lifelong surfer's Mitch Abshere's garage in 2006. They are known for being one of the first companies to put artwork on high-performance surfboard fins and very quickly gained a good reputation in the surf industry.

Abshere opened a retail shop in 2009 that sold vintage clothing as well as their own fins and quickly branched out to making apparel inspired by vintage beachwear and always featuring Captain Fin's trademark anchor image. Their company slogan is simply "Back to the Beach." 

Captain Fin is now a global fan favorite and even sponsors a surf team including surfers Alex Knost and Dane Reynolds amongst others. 

OG Anchor 6 Panel Hat, heather grey

Sanders Horizontal Stripe Tee, heather blue

"Straight Up" Horizontal Stripe Golf, natural 

Super Chino Shorts, camel

Cam "Oh Yeah" Boardshort, 19", olive - quick dry

Time Warp Boardshort, 19," grey/yellow - quick dry

 Shop all Captain Fin at our brick & mortar only.  

NEW ARRIVALS: THE POSTER LIST GRAPHIC TEES July 06 2016

The Poster List tees have arrived for Summer! As always, they are Made in the USA, have an extra soft hand-feel, and are inspired by all things that we love, including typography, graphic design, and tacos.

Here they are photographed in their natural habitat.

Taco Tuesday Tee, heather grey

Pool Party Tee, white

 Red & Blue Stripe Pocket Tee, white

Blue Triangles Tee, heather grey

Shop The Poster List tees in store now.

WHAT ARE YOU WEARING THIS 4TH? June 28 2016

We rounded up a few of our favorite red, white, and blue items for America's big birthday. Have fun and stay safe celebrating the 4th.

From L. to R. clockwise:

1. ambsn. 18" U.S. Flag Boardshorts. red/white/blue. $58.

2. RVCA. S/S Slim Fit. vintage white. $68.

3. Happy Socks. Dot Stripe. blue/red/white. $12.

4. Havaianas. Flip Flops. red. $18.

5. Service. Have-A-Hank Bandana. MADE IN USA. white. $6.

1. ambsn. "F Yeah" Reverse Image Tee. MADE IN USA. bone. $35.

2. Happy Socks. Filled Optic Boxes Sock. navy/red/white. $12.

3. Deus Ex Machina. Rugby Swim 15" Short. blue fade. $78.

4. Service. Have-A-Hank Bandana. MADE IN USA. red. $6.

5. Havaianas/Style West. Americana Flip Flops. navy/red/white. $25.

1. Havaianas/Style West. Americana Flip Flops. white/navy/red. $25.

2. RVCA. Sure Thing Stripe Golf. vintage white. $45.

3. Happy Socks. Stars & Stripes. blue/red/white. $12.

4. ambsn. "F Yeah Burger" Trucker Hat. navy. $35.

5. Service. Have-A-Hank Bandana. MADE IN USA. navy. $6.

6. Banks. Splice Boardshorts. dirty denim/red. $68.

Shop all above items in store now.

DAY X NIGHT FOR SXSW March 16 2016

SXSW is upon us once again and Service is stocked with all your day to night looks and everything in between. Here are some of our picks for you as you navigate your way across town eating tacos, drinking beers, taking in our beautiful city, and seeing all your favorite bands.

INTRODUCING: BANKS March 05 2016

Laneway boardshort

Banks is a global men's brand based in the USA, Japan and Australia created by surf industry veterans Tim Cochran, Masahiro Shibahara, and former professional surfer Brad Gerlach. 

Splice boardshort

The three owners grew up surfing and wanted to create a brand that was understated, less focused on branding, and more focused on quality and sustainability. Banks is openly passionate about decreasing their carbon footprint and they do this by using recycled polyester for their labels, organic cotton, and PVC & phthalate free inks.

Loom tee

Banks focuses on the guys who grew up surfing, much like themselves, but are influenced by other passions like photography, music, architecture, and travel; guys that want a premium product, are conscious about the environment and are seeking an authentic brand that will mature with them.

 Laneway boardshort

Simply put, their mission is to merge style and understated functionality with a sustainable approach to design and development.

Shorts now available in store and online, tee available in store only. 

RVCA X MATT LEINES February 26 2016

Matt Leines is a Brooklyn based artist that grew up in New Jersey and studied illustration at RISD. His influences range from suburban American culture to primitive and non-western art, myths to masks, He-Man cartoons, and the WWF. Leines creates a surreal, obsessive, highly detailed world inhabited by men and beasts and everything in between, chronicling their conflict and culture.

Tiger t-shirt front and back

"If I stumble upon something, I try to draw it in my sketchbook as quick as possible. I like to look at a lot of different paintings from different cultures where you have to infer what is going on. If there is something I come across, an image, a composition, an idea, I just draw it--and I'll use the word bastardized--until the initial influence has disappeared and it exists only in my world."

All over jacquard pattern socks

Lion patch tank top

For the Matt Leines/RVCA collaboration featured in the above items, the focus is on the stylized lightening bolt and the tiger "mask", which are recurring images/characters throughout his work. Leines work has steadily been shown all around the world since 2002, namely at Deitch Projects in NYC, Roberts and Tilton in LA, in Athens, Greece and Tokyo, Japan.

Shop for the tee, tank and socks in our brick and mortar store or the online store. The beach towel is exclusive to in store.

Check out more of his Matt Leines' work here!

NEW ARRIVALS: ambsn February 20 2016

ambsn is a company based in San Clemente, CA. The company was founded by two brothers, Dustin and Dylan Odbert, in 2002. What had originally started as a fundraiser for a friend in need has now become a California inspired menswear brand. 

ambsn focuses on colorful, lightweight, tailored clothing for a beach inspired lifestyle. In short, they put a new spin on beloved classics: New Wave Nostalgia.  

“We try to keep it a full California beach vibe,” Odbert said. “Everything is always really fun, more tailored toward the fashion and play sides of surf. We have a pretty wide demographic we sell to.” 

woven shirt detail:

"It is a childhood memory that reminds you of everything right in the world. ambsn lives life without the pressure of reality. Clever and curious and ready for the world."

Shop all ambsn looks seen above in store and online.

INTRODUCING: DICKIES CONSTRUCT October 27 2015

Introducing Dickies Construct, a new line from Dickies that blends their iconic workwear with a modern, slimmer fit and rich seasonal colors. Dickies is a company that has always adapted to the times, from their beginnings as an overall manufacturer to the early 90s when punks and skaters co-opted the brand. This willingness to change and evolve is what has kept Dickies around for close to 100 years.

Many people will associate Dickies with the hard-working, salt of the earth mechanic or truck driver, not the younger, more fashion conscious image that the Construct line brings with it. The slim silhouettes and clean lines of Dickies Construct don’t replace the durability of the original, but complement it. Much of the Construct line is made from the same technical fabrics as their workwear.

Several of the pieces in the Dickies Construct collection are made from patterns found in the Dickies archive room. The Quilted Overshirt is a design from the 1940s. Minus the quilting, this exact shirt was being manufactured during the Second World War. Shirts during this time generally fit much baggier than the shirts of today. Dickies designed this overshirt to create a more tailored look while still leaving room to comfortably wear a shirt underneath.

Dickies Construct is now in stock at Service, in the shop and online.

BIG JOHN JEANS BY NAKED & FAMOUS February 03 2012

Big John was the first ever Japanese denim brand, founded in 1940. Originally, they were a manufacturer of uniforms, but when competitors started using polyester they couldn’t compete and insisted using natural cotton fabrics. So they looked to the USA to see what garments were made of cotton. They found jeans. Originally purchasing their selvedge denim from Cone in the USA, Big John eventually commissioned a Japanese mill to create denim fabric in Japan for the first time ever. The first ever Japanese denim brand, with the first ever Japanese denim, in collaboration with Naked & Famous - available at Service Menswear.

Photos of the jeans being made in the Big John factory in Kojima from the Naked & Famous website.

JAMES' FAVORITE PICKS FOR THE HOLIDAYS December 16 2011

1. Eastland boots $325 - made in the USA

2. Etiquette socks $18

3. RVCA long sleeve green oxford $58

4. Hartford camel hair v- neck sweater $275

5. Ray Ban polarized aviators $188

6. American Apparel White Crews $16 - made in the USA

7. Levis 511 rust cords $58

8. Nixon watch $62

9. Hartford scarf $95

10. Wigens Harris Tweed driver cap in  $115

11. Fullum & Holt Belt $85

12. Levis 514 raw headbanger (our newest wash at a great price) $65