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BIG JOHN JEANS BY NAKED & FAMOUS February 03 2012

Big John was the first ever Japanese denim brand, founded in 1940. Originally, they were a manufacturer of uniforms, but when competitors started using polyester they couldn’t compete and insisted using natural cotton fabrics. So they looked to the USA to see what garments were made of cotton. They found jeans. Originally purchasing their selvedge denim from Cone in the USA, Big John eventually commissioned a Japanese mill to create denim fabric in Japan for the first time ever. The first ever Japanese denim brand, with the first ever Japanese denim, in collaboration with Naked & Famous - available at Service Menswear.