FALL ARRIVALS FROM REIGNING CHAMP October 18 2016
Fall is here and we're excited about all of our new seasonal arrivals including a few special (and limited!) pieces from our friends at Reigning Champ.
The Midweight Twill Terry fabric has been a signature essential from Reigning Champ since its inception. As a part of their "Core Program" The Full Zip Hoodie is another basic staple adhering to the expected details and quality, championed by the Canadian company. This seasons hoodie, as seen above in a special olive color for Fall/Winter 2016, features athletic details in flatlocked seams, half raglan cut sleeves - visible at rear, contrast drawcord, ribbed cuffs, bottom hem and side gussets.
We also carry the hoodie in black (in heavyweight and midweight), navy, and heather grey, as always.
Crew Jersey Knit Tee, olive
The Ringspun Tee, also part of the "Core Program," comes handcrafted in Canada from 100% cotton, featuring flatlock seams with bartack reinforcements, creating a highly considered layering essential.
We are carrying it in two special Fall/Winter 2016 colors, olive and heather charcoal (see below), as well in classic black, white, and heather grey.
Crew Jersey Knit Tee, olive - detail
Crew Jersey Knit Tee, heather charcoal
Crew Jersey Knit Tee, heather charcoal -detail
Shop all of our Reigning Champ offerings including the above seasonal items on our online store or at our brick and mortar.
NEW TEE ARRIVALS: ALTRU August 05 2016
New clever graphic tees from Made in USA brand, ALTRU, have arrived!
Since 2002, founder Jonny Hughes and his design team at ALTRU, have been striving to create instant classics in their product, gathering inspiration from vintage designs, their frequent travels, and in collaboration with other artists and cultural institutions like LIFE Magazine and Polaroid, to name a few.
The result is a laid-back men's style that is unmistakably Californian; the home base of the brand.
All the tees are enzyme prewashed for super soft hand feel and reduced shrinkage.
"Water You" Tee, marina blue, 100% cotton
Solvem Probler Tee, heather grey, tri-blend jersey
Shadenfreude Tee, sand, 100% cotton
Shop ALTRU tees in store now!
SPOTLIGHT ON MOLLUSK August 02 2016
John McCambridge at the shop
Artist and surfer John McCambridge and artist Johanna St. Clair opened Mollusk in 2005, with some help from their artist and surfer friends, in the then sleepy area of Ocean Beach in San Francisco. They started by selling t-shirts and hand shaped surfboards and eventually grew into a full apparel and surfboard operation. They eventually opened retail spaces in Venice and Silver Lake and continue to make it a priority to produce their goods in the USA, which we love.
Johanna St. Clair and Nina
On any given day they have events at their shop from art installations/openings to slide shows to music performances because John believes that it's important to have a communal environment, much like the surf shops that he grew up going to. Joanna creates a lot of the graphics that you find on their tees and Nina, their 9 year old daughter, can sometimes be found folding shirts at their Ocean location for $10 an hr. It's a family affair and a community space as much as it is a retail space, and keeping things fun is a big part of Mollusk's success as a brand.
Check out the new arrivals that we have in store now including the tees and chinos pictured below.
Flying Fish tee
Olde Whale tee
Olde Whale tee - detail
Hemp Pocket tee - light indigo
Hemp Pocket tee - light indigo detail
Hemp Pocket tee - trinity green
Striped Pocket tee - forest green
Chinos - dull khaki / graphite
Check out some more of Johanna St. Clair's art here.
Shop above Mollusk items in our store now!
MOLLUSK "LURKER TEE" LIMITED RUN July 19 2016
At Service Menswear we love it when artists collaborate with our favorite brands.
The "Lurker Tee", with art by artist Nathaniel Russell, was designed especially for Mollusk and like all of Mollusk's items, it's Made in the USA. This special heather grey edition is available only at Mollusk and Service Menswear.
Lurker Tee, heather grey
Lurker Tee detail
Check out more of Nathaniel Russell's work here.
Shop for above limited Mollusk tee in store now!
INTRODUCING: CAPTAIN FIN July 08 2016
Service is proud to introduce California-based Captain Fin, a surfboard fin manufacturing brand humbly started in lifelong surfer's Mitch Abshere's garage in 2006. They are known for being one of the first companies to put artwork on high-performance surfboard fins and very quickly gained a good reputation in the surf industry.
Abshere opened a retail shop in 2009 that sold vintage clothing as well as their own fins and quickly branched out to making apparel inspired by vintage beachwear and always featuring Captain Fin's trademark anchor image. Their company slogan is simply "Back to the Beach."
Captain Fin is now a global fan favorite and even sponsors a surf team including surfers Alex Knost and Dane Reynolds amongst others.
OG Anchor 6 Panel Hat, heather grey
Sanders Horizontal Stripe Tee, heather blue
"Straight Up" Horizontal Stripe Golf, natural
Super Chino Shorts, camel
Cam "Oh Yeah" Boardshort, 19", olive - quick dry
Time Warp Boardshort, 19," grey/yellow - quick dry
Shop all Captain Fin at our brick & mortar only.
DAY X NIGHT FOR SXSW March 16 2016
DEUS EX MACHINA + GQ October 20 2015
Stop by on Thursday, October 22nd for an exclusive look at Deus Ex Machina's new Made in LA raw denim. We'll have a pop-up shop from the Australian moto brand, drinks from South Austin Brewery including the new Evel Ale, and tunes from DJ Give'r. We'll also be giving away rad Deus image tees for every purchase over $100.
You can take a look below at new Deus arrivals, now available in-store and online. We'll have even more goods at the party. See you there.
INTRODUCING: VELVA SHEEN September 24 2015
Introducing Velva Sheen, a vintage inspired sportswear company focused on recreating classic basics that are perfect for layering or on their own in the late Texas summer.
Originally founded in 1936 and located in Cincinnati Ohio, Velva Sheen produced custom printed shirts which separated them from many knitwear competitors at the time. More recently Velva Sheen has shifted production to California while retaining their original vintage logo and design. A great aspect of these shirts is that they are circular knit, meaning they do not have any side seams for extra comfort. Once you go seamless there’s no looking back.
Velva Sheen creates all their garments with the utmost attention to detail while incorporating a variety of different fabrics and dying processes to keep things interesting. Ranging from indigo garment dye to slubby irregular knits, each piece is unique. And staying true to their roots, all of their pieces are made in the USA.
NEW ARRIVALS: MOLLUSK TEES August 05 2015
THE LOCAL BRANCH June 27 2015
Introducing the Local Branch, made in the USA t-shirts inspired by the travel adventures of creators Mackenzie Edgerton & Blaine Vossler. This husband and wife team travel the country in their refurbished Airstream trailer and hand make each piece of the clothing and accessories collection inside their mobile home. The designs are inspired by the places they see throughout the year, from Taos, New Mexico to Upstate New York, Las Vegas, Austin and more.
Now available in-store and online.
INTRODUCING: ALMOND APPAREL May 14 2015
We are pleased to introduce Almond Apparel to the Service brand family. Almond's roots are in surf board design and production with the brand ethos of creating timeless, quality essentials for surfers. The six and a half year old company recently branched out into apparel production. We have picked up a small selection of tees, shirts, and shorts.
We wanted to introduce Almond into our mix for the following reasons:
1) The product is all made in the USA.
2) The creators give attention to craftsmanship and to building relationships with the people who produce their products.
3) The collection has an appealing Southern California style and sensibility which is reflected in each product.
"The shops we are privileged to work with don't necessarily carry surfing as a common thread, but share a desire to make quality USA made goods, and educate the customer about the brands and makers behind them. Thankful for like-minded people and friends who make it all possible."
Almond offers high quality staples for the Summer, which we now offer in the shop and online.
RVCA IS HERE FOR SUMMER May 07 2015
It is no secret Service has a fondness for surf and skate inspired brands. We began selling RVCA when the brand launched in 2001. We were attracted to the collection because it was simple, affordable and durable. Today, almost fifteen years later, each collection maintains those same design sensibilities season after season. Now a much larger enterprise, RVCA remains a great value and a celebration of its casual surf/skate roots.
We sold the original Recession Collection at our Campus store because it was super affordable and cool. It was designed with a Dickies vibe and introduced poly cotton durable blends to skaters, couriers, baristas and students. The Recession Collection pant and short were the original inspiration for what is now the Weekend Chino, a mainstay in RVCA’s broader offering. Then the shorts were basically short versions of Dickies pants. Shirts were poly cotton versions of a two pocket work shirt like guys wore at gas stations and auto garages mostly sold by Dickies at the time. RVCA was the perfect compliment to our Vans offering. They are still great together.
Back then RVCA seemed real, raw and relevant, not unlike Altru, Mollusk or Almond, now. We still love the RVCA team’s smart designs.
Today, RVCA maintains an important place in our assortment. Have a look at our new arrivals including shorts, tees, tanks, swim trunks, and shirts.
In addition, we will always offer RVCA short sleeve and long sleeve oxford shirts in core and seasonal colors, as well as the Weekend Chino, all available in the store and online.
This Fall, we will re-introduce Dickies at Service with the Dickies Construct Collection. Work wear inspired pants and jackets with a modern fit. The Recession Collection is also back as a special collection within the RVCA brand. The clothing will feature the original label on staple basics like cotton tees, sweatshirts and chinos.
NEW ARRIVALS: MOLLUSK April 21 2015
Mollusk has arrived at Service for Spring and we have stocked extra soft t-shirts in cotton solids, stripes and graphics, shorts, swim trunks, and lounge pants. Every piece is made in the USA and comes in the California brand's signature washed down color palette, as if each item has already been faded by the sun. Each of the swim trunks have a button-thru back pocket for a wallet or other valuables. Just put on a t-shirt and wear the trunks as shorts when not by the water.
INTRODUCING: JUNGMAVEN, MADE IN THE USA April 11 2015
Introducing Jungmaven striped and solid hemp tees! Why do we love these t-shirts? They are a soft blend of hemp and cotton, 100% made in the USA, and come in unique colors and patterns. From the brand creators:
Jungmaven works with natural dyes (indigo, black tea, coffee) and uses tie dye techniques, hand painting shirts and a process called batiking which takes patience and time.
Our goal is to get everyone in a Hemp T-Shirt by 2020. The more farming of industrial hemp the better for the environment. Hemp cleans oxygen, water and nourishes the land. Hemp uses very little to no pesticides or insecticides and needs a fraction of the water that cotton takes to grow.
America was founded on hemp, both Presidents Washington and Jefferson grew hemp and the Declaration of Independence was written on hemp. Hemp is a natural resource that can be grown in every state.
NEW SURF & IMAGE TEES ARE HERE! January 29 2015
NEW ARRIVALS: DEUS EX MACHINA September 19 2014
It is always exciting when a brand comes along that makes quality products, are not over-designed & compliment our lifestyle just so. New arrivals from Deus Ex Machina have hit the store and we are proud to say they just keep getting better and better every season. Take a look at our Fall knits, shirts & hats from the notorious moto & surf brand, now available at Service Menswear.
Available in-store & online at servicemenswear.com.
NEW ARRIVALS: NAKED & FAMOUS September 11 2014
Available in-store & online at servicemenswear.com.
THE POSTER LIST July 20 2014
Hailing from Long Beach, California, The Poster List is a beach inspired tee shirt brand with its roots in typography, photography & surf culture. Their t-shirts have a casual California vibe with original graphics & imagery and come in a broad range of sun bleached colors. The tees are 100% washed down cotton or ti-blend for an extra soft hand.
We have just restocked our favorite Poster List tees of the season, which are now available in-store and online at servicemenswear.com.
BRAND NEW: KROCHET KIDS May 29 2014
New to Service, tees from a conscious brand set out to empower women living in impoverished nations one crocheted hat (or pocket tee in this case) at a time. Each piece is hand-signed by the woman who made it, giving insight into what the impact of a job looks like for that one person. Krochet Kids has tracked this impact to show leaps in personal income growth, healthier families, a decrease in domestic violence, and gender equality recognition for the women working to create their unique products. Available in-store and soon to be online, take a look at what we've stocked for Spring.
First image, Pocket Tank in Black ($38). Above, Pocket Crew Tee in Natural ($42).
Short Sleeve Pocket Henley in Natural & Denim ($45).
The details: henley pocket and interior hand-signed tag.
INTRODUCING: MOLLUSK May 12 2014
Brand new to Service Menswear, California surf brand Mollusk has arrived in the shop. We have stocked shorts, swim trunks, and tees in a number of styles and colors.
Mollusk got its start at the edge of San Francisco on Ocean Beach in 2005. In this neighborhood, the Outer Sunset, surfers brave the cold, murky water and cohabitate with artists and craftspeople. Mollusk represents this surf and arts culture with a true, laid back, West Coast sensibility. The clothing is simple, well made, and understated for surfers and lay-folk alike.
Whale and octopus image tees ($35).
Cotton walk shorts in Dull Indigo & Cloud Grey ($72).
Forest Green Stripe Swim Trunks ($68) & Indigo Pennant Swim Trunks ($62).
Available in-store and now online at servicemenswear.com.
DEUS EX MACHINA x SXSW March 11 2014
Heading out on the Deus Ex Machina sponsored Big Blind Ramble this Thursday? Come check out all the awesome Spring Deus goods we currently have in the shop at Service. Tees, trucker hats, and swim trunks are now available from the Australian surf/moto brand. Exclusively offered in Austin at Service Menswear.
In honor of this SXSW's Deus event, Service has stocked a run of limited edition Deus Ex Machina x SXSW tee shirts. In collaboration with Austin based design team Land. Each style comes in both black and white ($37).
Colorful Deus volley swim trunks ($72-78).
Deus vintage soft tees ($38-45).
Hope to see you in our South Congress shop during the festivities!
DEUS EX MACHINA June 05 2013
Launched in Australia in 2006 Deus Ex Machina (god from the machine ) has embraced the notion that doing something is more fun than owning something, thus creating a culture along with a brand. They live by 3 principals: Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus says simply there’s no ‘right way’ to do individualism, its all the same juice.
A super laid back assortment of swimwear, tees, and shorts is now available at Service Menswear:
HOZELL August 09 2012
Hozell, proclaimed to be "the world's first leisure brand", has set out to make perfect fitting t-shirts. Made in the USA, and reflecting the relaxed surf and skate apparel that the brand's owners were raised on, Hozell strongly believes in locally made clothes, produced with ethically and socially responsible practices, that are sold at a fair price.
STRIPES June 27 2012
The bold stripes on old awnings, beach umbrellas, or vintage lawn furniture are one of the Summer patterns that visually define the season. The bolder and brighter, the better! Service is currently stocking a great collection of Summer nautical stripes in tees, tanks, and swim trunks.
ALEX KNOST FOR RVCA June 19 2012
Alex Knost has teamed up with RVCA's ANP program and the result is a vintage inspired collection that's casual and easy to wear, "Guaranteed Wearable" as he put's it.
The collection is influenced by his passions for a coastal lifestyle, creating music and conceptual art. The pieces feature a nature inspired color palette with slim silhouettes. It is supported by inspirational imagery created by Alex and film-maker Jack Coleman. All the pieces come with a postcard featuring various photos titled "Photos of Nothing".
NAKED & FAMOUS VINTAGE CIRCULAR KNIT T-SHIRTS April 30 2012
We are very pleased to announce the arrival of Naked & Famous' circular knit t-shirts at Service! These t-shirts are special because they have been woven using vintage circular looms, producing a garment that is one continuous piece of 100% ringspun cotton! There are no seams in the body or the collar, which eliminates the twisting and torquing in your usual t-shirt that occurs after a wash. And, true to Naked & Famous' dedication to quality, they are manufacturing these shirts at a family-owned factory across from their office in Montreal, Canada! The factory has been producing circular knit garments on the same machines for over 70 years! Whoa!
As for the fit, the folks at Naked & Famous say, "The fit is a 1950's style Muscle T with fitted short sleeves and of course a tubular body."
Above, the factory in the 1950's!
Stop by Service and pick up this awesome tee in white or indigo (or both!).
ALTRU TRUNK SALE AT SERVCE / MARCH 15 -17 March 12 2012
CHEAP MONDAY September 26 2011
CHEAP MONDAY Tees.
Tor Tee - Lightning.
Alex Stripe Tee / grey charcoal + moss dark blue.
Tor Tee X.
Currently available at Service.
PASTE USA June 30 2011
Paste’s graphic tees, designed by artist Jason Laurits, are hand-silkscreened in Brooklyn, NYC. Artwork is printed on Made-in-the-USA, 100% cotton tees that are enzyme-washed to battle shrinkage and to give a vintage-soft feel. Through a digital medium, Laurits copies, cuts, and pastes over and over again to create the bold, whimsical, sometimes insightful, sometimes irreverent collages that Paste has become known for. Laurits pulls from photographs of his own and ones found in the public domain, as well as old maps, vintage fabrics, family keepsakes, antique wallpaper, and anything else he can think of to get the perfect tee image. The t-shirts, themselves, are made in California with Laurits’s own custom-colors, and are hand-silkscreened in Brooklyn. All graphics are designed by Laurits. Currently available at Service.