Slim Crew French Terry, burgundy / Slim Crew French Terry, heather grey
Service is pleased to announce a few new Fall arrivals from our friends at Naked & Famous including a couple sweatshirts from their growing knitwear collection and several new raw denim washes.
Weird Guy Kevlar Blend Selvedge Indigo, 13oz -  N&F chose a Kevlar®-enhanced Japanese selvedge denim to craft these dark-wash jeans. The high-tech fiber makes the denim super strong and adds a unique subtle luster. Kevlar® is known for being 5 times stronger than steel, but note that these jeans are not bullet proof.
Weird Guy Elephant 2 Revenge, 22oz -  The newest installment in the legendary Elephant series from Naked & Famous is a reissue of the highly-coveted Elephant 2, now with contrast stitching. 
Weird Guy Rusted Blue selvedge, 13.5oz - Dyed in a unique indigo greencast dye which gives it the unique "rusted blue" color. Also features tobacco colored thread throughout. 
Skinny Guy Natural Indigo Selvedge, 12.5oz.  An old-fashioned selvedge denim featuring a lighter-colored natural shade of indigo. Inspired by vintage denim of the west, this sanforized fabric will age to an even lighter shade of indigo after extensive wear.
Shop above N&F styles at our brick and mortar or our online store. 


New arrivals from Naked & Famous Denim have begun to trickle into the store. We've stocked an amazing white nep short sleeve shirt and a handful of solid color slim ties. The ties are made from the beautiful Japanese fabric the brand uses to make their shirts. They are 2" wide and come in 6 different colors and 3 fabrications.

Above, 1. Short Sleeve Regular Shirt Multi-Color Nep in White Neptune 2. Slim Tie in Blue Nep Chambray 3. Super Skinny Guy in Slub Stretch Selvedge Indigo. 4. Slim Tie in Red Grey Heather. 5. Slim Tie in Silver Heather.

A core item we carry year round is the Regular Fit Blue Nep Chambray shirt. In the Fall/Winter we stock the long sleeve version, and in the Summer we stock the short sleeve version. Both styles are available now in-store and online. A new edition to our Naked & Famous denim offering is the Super Skinny Guy in Black Power Stretch. Also available in the store and online.

Above, 1. Short Sleeve Regular Fit Blue Nep Chambray Shirt 2. Slim Tie in Light Grey Heather 3. Super Skinny Guy in Black Power Stretch. 4. Slim Tie in Blue Nep Herringbone 5. Slim Tie in Charcoal Heather.

Shop ties HERE. Shop denim HERE. Shop shirts HERE. And shop our sale HERE.


Stop by the store this weekend for Service's first ever half price denim sale! We'll have discounted jeans from Naked & Famous, Levi's and more all at the shop on South Congress. In addition to the sale, we've stocked all kinds of new arrivals for Spring from Gant Rugger, Naked & Famous, Ambsn, RVCA, Vans, Jack Spade & Penguin. Come check out the goods, we'll look forward to seeing you there!

NEW ARRIVALS: LEVI'S 511 & 513 February 10 2015

New arrivals from Levi's have landed at Service. We have stocked a new finish in the 513, and two new finishes of 511's.

From left to right: 513 in Blue Nirvana, 511 Slim Line 8 in Brown Metal & 511 Commuter Jean in Gargoyle Grey.

Made with the urban bike commuter in mind, the 511 commuter jean is now stocked at Service. It's features include a built-in U-lock holster at the back waist, a raised back to help with unwanted skin exposure in the riding position, a reinforced crotch gusset, and reflective tape at the cuffs for better night-time visibility. In addition to a water-repellent & anti-odor finish, this jean has a small amount of stretch in the fabric for ease of movement.

Levi's are available in our brick and mortar shop. We offer 501, 505, 508, 514, 513, 511 & 510 in a variety of finishes, some unavailable in many other stores. Take a look at our other denim selections here, available online & in-store.


Photo cred: Bahzad Trinos

Check out Taft in his Naked & Famous Denim Skinny Guy's. We'd say these are the epitome of perfectly worn in jeans. When he's not working at Service Menswear, Taft plays music and paints, which has helped to add a lot of personality to the fade. Taft is signed to Austin's very own Punctum Records and his brand new album "Groove Redundant" comes out on February 12th.

Naked & Famous has deemed this pair of Nep Selvedge "exceptional" and we certainly agree. We're also really into the way Taft has styled his look, with extra beat up Chuck's and a slightly shrunken oxford.



Service stocks 4 fits of Naked & Famous Denim in over 20 finishes. Head to their brand page in our online shop here or stop into the store to get fitted.


Naked & Famous Denim will be making selvedge denim origami today in-store...come by for a 1-on-1 fitting and receive one of these beautiful gifts with purchase.

ELEPHANT 4 HAS LANDED... October 20 2014

Naked & Famous Elephant 4 denim has arrived at Service. This cult pair of jeans is cut from 22 oz raw, Japanese selvedge denim and comes in the tapered, Weird Guy fit. Why do we love this pair of jeans? Because they wear in so beautifully over time, it is like creating a one-of-a-kind piece of art. Below, we have posted photos of the Elephant 3 denim, the previous iteration of this jean, after 1 year of wear and many washes. This is the kind of denim people pay upward of $300 dollars for, to achieve the look of perfectly worn in jeans without doing the work. The below pair is what they look like when you do it yourself...custom denim that is unique to your body and lifestyle and looks better than any treated denim you'd find ready-to-wear. Buy a pair and get going on creating your own beautiful fade. You won't regret it and you'll have them forever until you want to do it again (and we bet you will).

Photo cred: Tate & Yoko.

Don’t miss out on our 2 in-store Naked & Famous Denim x GQ Magazine events coming up this week on Friday, October 24th and Saturday, October 25th. Our good friend Bahzad, one of the designers of Naked & Famous Denim, will be here starting Friday for a pop-up shop featuring boldly printed shirts from their Fall 2014 collection. We’re going to have a great promotion during the event as well as drinks, music, and delicious eats from Perla’s Seafood & Oyster Bar.

On Saturday, Bahzad will be in-store to answer any and all of your denim questions and will be making custom denim origami to gift along with any Naked & Famous Denim purchase. It’s going to be a great weekend and we can’t wait to see you there.

Now available in-store & online at


Warmer weather is finally upon us in Austin, and lighter wash and weight denim is in stock for the season here at Service. You may be thinking, aren't ultra light wash jeans the epitome of dad jeans? contraire mon pere (see what we did there?!), the pieces we have in from Gant Rugger, Levi's and Naked & Famous hug the body for a slimmer, modern fit.

Above, Christian dressed in Levi's 511 White Bull Denim ($68) with a Gitman Vintage navy poplin shirt ($155) and Cole Haan brown leather chukka boots $228).

Right, Gant Rugger Ultra Light Faded Denim ($178), RVCA red striped tee ($38), and Vans Zarape Era's ($60).

Good looking faded jeans: Gant Rugger Stick Boy Ultra Light Faded Denim ($178) and Levi's 513 Bellingham ($68).

Naked & Famous LightWeight Selvedge jeans ($165), perfect for raw denim enthusiasts in the Texas summer heat. Comes in WeirdGuy fit.

Naked & Famous Griffin Grey jeans come in Skinny or WeirdGuy + Levi's 513 in Monument Grey. A good chino or trouser alternative, grey denim looks great with a darker color button down on top and a boot or oxford shoe. Alternately, grey jeans (as do any jeans) work well scuffed up with your favorite tee shirt and your oldest pair of sneakers.

Levi's 511 White Bull Denim ($68) + Levi's 513 in Viva White ($68)...don't be scared to get them a little dirty, it's bound to happen and just adds to their vintage appeal. Wear them snug and slim and get ready for the're gonna look sharp. Come see us and we'll get you set up with a sturdy pair of denim meant for those highly anticipated warmer days.

Trivia: The term bull denim is used to describe a slightly heavier weight jean (14oz. plus), produced in a greige (grey or off white and undyed) fabric. Typically, bull denim refers to colored jeans, as the fabric is garment dyed during production or printed.


New in store, Naked & Famous Okayama Spirit jeans.

These beautiful Japanese jeans made with a rare, slub yarn are constructed with the raw denim in its unsanforized state (reference our previous blog post here to find out more about sanforization). The denim is so unique and appealing in its raw form, it is left unwashed to preserve the aesthetic and hand feel. What does this mean for our customers? If you do intend to wash or soak these jeans, be aware they will shrink up to 1" in the waist and up to 2" in length. For those tough enough to forgo washing, buy them snug and wear the hell out of 'em to beat them up just right.

Now for the fun part! Enter today to make the cut off for Naked & Famous' Okayama Spirit fade contest. Send a photo to Naked & Famous of your Okayama Spirit denim, wear for 6 months, and resend images of the unique and beautiful fade you've achieved by wearing these bad boys. For more details and who to get in touch with, click here. If you're the type to never wash your jeans, this is definitely the contest for you. We can't wait to see the final outcome of some great denim fading.

Okayama Spirit jeans in WeirdGuy available at Service Menswear.


"No branding, no washes, no embroidery, no ad campaigns and no celebrities."  A straight forward pair of jeans that wear in perfectly over time. In store now! UNBRANDED is the perfect everyday jean that offers you a whole lot of bang for the buck. At $82 to $88, the maker's of Naked & Famous Denim now offer a new brand of slim, raw selvedge indigo denim, or selvedge chino, with all the best details that you might find in a jean that's far more expensive.

We've stocked two finishes. The first, a selvedge jean made from 100% sanforized* cotton 14.5oz Japanese raw rope-dyed indigo selvedge denim. The second, a navy twill selvedge chino. Each finish features classic selvedge details, a button fly, hidden back pocket rivets, chain stitched hems and a clean unbranded leather patch. We are stocking both finishes in a skinny and a tapered fit.

If you're the type to never wash your jeans, get ready to experience some of the best fading and crease marks ever. Here's an example of what the indigo denim looks like after 9 months of wear, 1 dip in the ocean at 5 months, and a wash at 6.

*Trivia: Sanforization is the process of pre-shrinking a fabric to eliminate the residual shrinkage, in this case of denim, to less than 1%. In contrast, fabric that does not undergo sanforization is likely to shrink up to 10% (a couple inches in the waist) on the initial wash and can continue to shrink up to 3 washes after. The sanforization process was developed by Mr. Sanford Lockwood Cluett in 1930 and we thank him very kindly for taking a large percentage of the guess work out of shopping for the perfect denim. Now bring that to your local pub quiz.


We've currently stocked a new color of Naked & Famous' WeirdGuy selvedge chino…introducing a nice rich brown for Fall.

On top of that, we’ve restocked all sizes in the WeirdGuy in selvedge olive green. If you missed out on them the first time, we’ve got you covered!

NAKED & FAMOUS + ONI May 01 2013

The ONI - Naked & Famous collaboration is no longer in production… NOOOOO! This 14.5 oz unsanforized/shrink-to-fit collab combines ONI’s original slub/streaky denim with Naked & Famous’ Weird Guy fit. Since this collaboration is shrink-to-fit you will need to size up a full size.

ONI (meaning “demon” in Japanese) brand denim manufactured in Okayama, Japan, has a huge cult following.  Legend has it that the creator of ONI, Mr. Oishi, is the only person who knows how to work the 80-year-old shuttle loom - this is one of the reasons why each and every inch of ONI’s denim is so special!

We have a small size run left- get them soon before they are gone FOREVER...


Big John was the first ever Japanese denim brand, founded in 1940. Originally, they were a manufacturer of uniforms, but when competitors started using polyester they couldn’t compete and insisted using natural cotton fabrics. So they looked to the USA to see what garments were made of cotton. They found jeans. Originally purchasing their selvedge denim from Cone in the USA, Big John eventually commissioned a Japanese mill to create denim fabric in Japan for the first time ever. The first ever Japanese denim brand, with the first ever Japanese denim, in collaboration with Naked & Famous - available at Service Menswear.



Photos of the jeans being made in the Big John factory in Kojima from the Naked & Famous website.


Selvedge Duck Canvas – Old school duck canvas selvedge fabric. Many of you already know that the first jeans made in the late 1800s were made of duck canvas, not denim. This is a selvedge 10oz version. It’s not heavy, but its still a solid jean.

Available now at Service Menswear.


Pomegranate Selvedge - 14oz left-hand-twill selvedge denim dyed in a blended dyestuff made partially from real pomegranate tannin. These jeans also have an added chemical color stabalizer so the color won’t fade fast in the sun and also in order to have an even surface color. The deep saturated color is so beautiful and will fade very nicely. This style is only available in WeirdGuy fit. Get yours at Service Menswear.


It is said that Left Hand Twill (LHT) denim is softer than RHT. This is due to both the YARN TWIST and FABRIC TWILL DIRECTION...

Most denim uses yarn that is twisted in the Z-twist method. This is a counterclockwise twist, which loosens in the clockwise (right) direction.

RHT denim pulls the fabric to the right. And since the Z-twist yarn loosens clockwise, the warp gets overlapped, thus creating a rough feel. But, LHT denim pulls the fabric to the left, and so the warp lines up in order, which creates a softer hand feel and cleaner appearance.     



Available at Service in the following styles:

WEIRD GUY - Low rise, comfort fit up top with tapered leg. Can be worn regular or low on hips.

SLIM GUY - Regular rise, slim fit NAKED & FAMOUS.

Brick & Mortar

1400 South Congress Ave.
Suite A160
Austin, TX 78704

Store Hours

Monday - Thursday
Friday - Saturday

Contact Us

Phone: 512-447-7600

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