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INTRODUCING: VUARNET SUNGLASSES January 19 2017

 

Jean Vuarnet was a seven-time French ski champion by 1958.

A meeting with French optician, Roger Pouilloux, marked the start of the business adventure leading to the creation of VUARNET. During that meeting, Mr. Pouilloux offered the French ski champion a pair of his sunglasses as a token of his admiration.

The sunglasses, equipped with exclusive and patented Skilynx mineral glass lenses, enabled Jean Vuarnet to further improve his performance. The sunglasses would highlight contrasts and enhance depth perception in the fast downhill skiing along the slopes of Squaw Valley several months later during the 1960 Winter Olympics in which he won the gold medal.

Following this victory, the two men forged a friendship and decided to join forces in creating a brand that embedded their vision of constant innovation, high-performance, and French elegance. VUARNET was born. 

What makes VUARNET lenses the best on the market?

- The mirror double gradient-tinted coating, guarantees maximum protection against glare and reflections.

- VUARNET lenses are the only ones in the world designed to absorb up to 94% of infrared light, thus protecting your eyes from irritating dryness and heat.     

- An anti-reflection treatment on the internal face eliminates all unwanted reflections.

- Mass tinted, are naturally scratch resistant even against the most aggressive circumstances, like keys in your bag.

- Shock resistant measurement by ball-test; a ball weighing 16 grams is dropped from a height of 1.27 m onto the lens to test its shock resistance.as a result of a safety treatment by chemical tempering.

- No chromatic distortion and a vision in high definition. Guaranteed.

- Provide exceptional clarity, producing sharper vision in comparison to plastic materials.

VUARNET ensures and guarantees the best: Protection, Clarity, and Durability.

Edge Pilot Taupe/Matte Gunmetal - grey lenses

 

Large Rectangle District Grey - grey lenses 

Large Rectangle District Honey Stripes - pure brown lenses

Medium Rectangle District Matte Black - grey lenses

Medium Rectangle District Tortoise - grey lenses

Medium Round District Amber - pure brown lenses

Medium Round District Honey - green flash lenses

Square District Shiny Black - grey lenses

Square District Matte Black/Clear - grey lenses

Rectangle Swing Matte Black - grey polar lenses

 

Rectangle Swing Brushed Silver/Pure Grey - blue flash lenses

Rectangle Swing Gunmetal - grey lenses

Pilot Swing Legend Blue Grey - silver flash lenses

 

Pillow Swing Silver - grey polar lenses

 

 

Round Swing Brushed Silver - blue polar lenses

 

 

Round Swing Matte Black - grey lenses

 

Shop all Vuarnet sunglasses online or in store. 

 

 


DAY X NIGHT FOR SXSW March 16 2016

SXSW is upon us once again and Service is stocked with all your day to night looks and everything in between. Here are some of our picks for you as you navigate your way across town eating tacos, drinking beers, taking in our beautiful city, and seeing all your favorite bands.
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DAY (above)
Clockwise from left:
1. Obey Slim New Threat Twill short, bone brown ($58)
2. Service Bandana, white ($6)
3. Service 6-Panel Cap, grey ($18)
4. Obey It's Never Just Rock N Roll, dark denim ($36)
5. Ray Ban Classic Way, black ($200)
6. Vans Classic Slip-On Checkerboard, citadel/white ($55)
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NIGHT
Clockwise from left:
1. Obey New Threat Twill Pant, off white ($68)
2. Obey Arden Slim Fit Woven s/s, blue multi ($68)
3. Obey Alliance Pocket Tee, black multi ($40)
4. Service 6-Panel cap, olive ($18)
5. Vans Era 59, black ($60)
6. Etiquette Ball Point Mercerized Socks, grey ($25)
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Shop above SXSW looks in our brick and mortar. Have fun and be safe, ya'll!

MOSCOT EVENT @ SERVICE May 22 2015

SERVICE IS HOSTING A MOSCOT IN-STORE EVENT FRIDAY, MAY 22ND & SATURDAY MAY 23RD.

PAT TOVES FROM MOSCOT WILL BE BRINGING THE COMPLETE EYEWEAR COLLECTION FROM NEW YORK TO AUSTIN FOR YOU TO SEE, TOUCH, TRY ON AND ORDER.

FRIDAY, MAY 22ND 6PM-9PM
COCKTIALS BY TITO'S VODKA
SATURDAY, MAY 23RD 12PM-3PM
BEER BY AUSTIN BEER WORKS

WE'LL BE TAKING SPECIAL ORDERS DURING THE EVENTS, SO COME ON DOWN.

LOOK FORWARD TO SEEING YOU THERE.

SINCERELY,
THE SERVICE CREW.


NEW ARRIVALS: DEUS EX MACHINA, SUNDEK, QUIKSILVER ORIGINALS, VANS, SUPER & MOLLUSK April 29 2015

DEUS EX MACHINA TUGU PALMS BOARDSHORT IN BLACK & KHAKI.

DEUS EX MACHINA TWISTED SNAKES POCKET TEE IN WASHED BLACK.

 

DEUS EX MACHINA SHORT SLEEVE BELBIN DOBBY SHIRT IN INDIGO.


QUIKSILVER ORIGINAL ARCH 18" CHECKER BOARDSHORT IN BLACK.

SUPER AMERICA FERRAGOSTO CLAIRE DUPORT SUNGLASSES IN BLACK.

 


SUNDEK LONG RAINBOW SWIM SHORTS IN SILVER #3.


MOLLUSK SMILE SURF POCKET TEE IN ROMA RED.

 


VANS U LPE ERA IN NAVY.


VANS PLEASURE POINT BOARDSHORTS IN DARK SLATE DEL SOL.

 


VANS JT MERCHANT STRIPE POCKET TEE IN BLUE GOLD.


RAY BAN WAYFARERS July 24 2013



Service is now fully stocked with brand new colors and patterns from Ray Ban, perfect for Summer.

Woody w/ floral, ice pop blue, ice pop green, and matte red available in the classic wayfarer shape.
Tort on beige and Havana on green available in the new wayfarer shape.

 


RAY BAN FLASH LENSE AVIATOR July 10 2013

Protect your eyes with Ray Ban's edgy nod to late 80's colorful mirrored lenses. Featuring a matte gold frame, colored mirror lenses (available in blue or green), and your choice of 55mm or 58mm. As always, Ray Ban sunglasses offer 100% UV protection and the mirrored lenses do a great job at reducing glare.


AFRAMES EYEWEAR May 24 2012

 

Introducing the newest addition to our sunglasses collection from a company with a cause: Aframes Eyewear.

AFrames founders Jay Parkin, Wes Stoody, Maggie Stoody sporting their Aframes. Founded on the belief that companies have a responsibility to make a difference in the world, Aframes founders, Wes Stoody, Jay Parkin, and Maggie Stoody have made their cause the eradication of Vitamin A deficiency, which is the leading cause of blindness in children throughout the world.

Aframes has partnered with Helen Keller International and donates 5% of their total revenue. This money is used to distribute vitamin A supplements to the places that need it most, helping save the sight and lives of the most vulnerable and disadvantaged. $1 can provide a child with a year's worth of supplements. 

    

All the frames are named after countries (Bangladesh, Cameroon, Mali, Mozambique, and Senegal) that are helped by donations from Aframes and Helen Keller International. Service is carrying all five styles in various colors. The frames are made of high quality acetate and feature vintage inspired seven barrel riveted hinges.  The lenses are polycarbonate, polarized, and have an anti-reflective coating. 

    


SUPER May 04 2012

Brothers David and Simon Beckerman founded Retrosuperfuture as a means to combine the exotic sunglasses they found at flea markets with the remarkable craftsmanship that has become associated with the words "hand-made in Italy."

Super glasses combine minimal, tastefully engineered frame shapes with high quality Zeiss lenses.  The frames range from traditional glossy blacks to exotic tortoiseshells. Service is offering several pairs that are part of Super's Spring Prints limited edition collection that feature "fantastically kitsch vintage 70's and 80's beach themed post cards" prints, as well as other images that you would least expect to see printed on the inside of your sunglasses!

For Service, we picked out glasses that excite us and expand our existing collection to include not only smart, classic choices, but styles that are fun and youthful. You will find that some are chunky, some are nostalgic, and some are straight up aggressive (ask to see the linear mirror finish!).


MOSCOT ORIGINALS NEW METALS COLLECTION March 28 2012

Just arrived! The new Izzy sunglass from the MOSCOT Originals metals collection released for Spring 2012.  Like all MOSCOT Originals, the metals collection are authentic styles from the MOSCOT family archives dating from 1960 to 1970.  The Izzy, with a full metal frame, characteristic groove detailing along the bridge and metal temples, and a three barrel hinge, is in stock in three variations: gold frame with amber lenses, gold frame with violet lenses, and in silver frame with blue lenses.

Sunglass images provided by MOSCOT Originals.


EMPLOYEE PICKS / LIZ September 01 2011

Assorted bandanas
Naked & Famous / Slim Oxford / White
Moscot / Nebb / Grey / Tort
Nixon / Re-Run / All Gold
Ally Capellino / Dean Rucksack


Brick & Mortar

1400 South Congress Ave.
Suite A160
Austin, TX 78704

Store Hours

Monday - Thursday
11am-7pm
Friday - Saturday
11am-8pm
Sunday
11am-6pm

Contact Us

Phone: 512-447-7600
Email: info@servicemenswear.com

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