DAY X NIGHT FOR SXSW March 16 2016

SXSW is upon us once again and Service is stocked with all your day to night looks and everything in between. Here are some of our picks for you as you navigate your way across town eating tacos, drinking beers, taking in our beautiful city, and seeing all your favorite bands.
DAY (above)
Clockwise from left:
1. Obey Slim New Threat Twill short, bone brown ($58)
2. Service Bandana, white ($6)
3. Service 6-Panel Cap, grey ($18)
4. Obey It's Never Just Rock N Roll, dark denim ($36)
5. Ray Ban Classic Way, black ($200)
6. Vans Classic Slip-On Checkerboard, citadel/white ($55)
Clockwise from left:
1. Obey New Threat Twill Pant, off white ($68)
2. Obey Arden Slim Fit Woven s/s, blue multi ($68)
3. Obey Alliance Pocket Tee, black multi ($40)
4. Service 6-Panel cap, olive ($18)
5. Vans Era 59, black ($60)
6. Etiquette Ball Point Mercerized Socks, grey ($25)
Shop above SXSW looks in our brick and mortar. Have fun and be safe, ya'll!


50th "Authentic" -side view

When the Van Doren brothers, Gordon Lee and Serge D’Elia, opened the doors to their Vans store on March 16th, 1966, they sold twelve pairs of authentics style shoes. The customers were told to return to the store later in the day; the brothers had to rush to the nearby factory where they manufactured the shoes on the spot! When the customers returned to pick up the shoes, the brothers realized that they forgot to have money till on hand to make change. The Van Doren's asked the customers to return the next day with payment. All twelve customers returned to pay in full. Back in 1966, the Van Doren brothers set out to make quality footwear at an affordable price, and today, 50 years later, Vans continues to achieve their goal.  

Service Menswear is proud to feature a capsule collection from their 50th "golden" anniversary styles that prominently feature golden anniversary foil detailing. The shoes come in the original Van Doren shoe box design from 1966.

50th "Authentic" -top view

In the early 1970's the shoes quickly become known around California as the preferred shoe for skateboarders since they featured a sticky gum sole and a rugged makeup. By the late 70's the slip-on style became popular with the help of BMX riders. In 1982, the company gained international recognition when Sean Penn famously wore a pair of Vans in "Fast Times at Ridgemont High."

50th "Era 59" -side view

Unsurprisingly, Vans actively sponsor skateboard, surf, snowboard, BMX and motocross teams, have opened famous skate parks, and have had many famous ambassadors that swear by the Vans name. In addition, Vans has also been a long-time supporter of music, namely as being the primary sponsor of the traveling music festival, Van's Warped Tour. They started the fest in 1996 making it the longest running concert series. 

50th "Era 59" -back view

As their passion and investment in youth culture show no signs of slowing down, Vans continues to reinvent themselves while maintaining the quality and timelessness that they are known and loved for.


Happy Birthday, Vans! Here's to 50 more years of greatness!

Purchase above shoes online and in store.


New Arrival: VANS X YUSUKE HANAI February 14 2016

"The Authentic SF" Yusuke Hanai Classic White 

"My name is Yusuke Hanai. Illustrator from Japan. I started surfing when I was in high school. I surfed at my local reef break. And I will keep surfing from that point on for the rest of my life."

"The Authentic SF" Classic White top view  

Much to his conservative parent's chagrin, Yusuke Hanai followed his dream of becoming an artist by saving up money bartending before attending art school in San Francisco. He continued to surf while in SF and was influenced by the people and counter culture there. His art is now known worldwide and it all came from continuing to pursue his passions.

"I liked doodling ever since I was a kid...I like people, especially weird people. Weird people are interesting and such great characters. And there are so many of those types of people in surfing. Of course I love surfing so sometimes I like to draw surfers."

"Mens Hanelei" flip flop 

The Authentic SF canvas shoe and the Mens Hanelei flip flop are the result of the collaboration between Vans and Hanai. They showcase the Japanese artist’'s modern mid-century details and illustration while maintaining the classic Vans form. Fun fact: the left and right foot on both the shoes and flip flops feature different illustrations.

You can now find both styles in our brick and mortar store. Click on any photo above to view/purchase in our online store.

"Think about what people want you to do. Think about what you can do to make people happy. Then find out what you want to do."  -Yusuke Hanai





New from the Vans California Collection, the Sk8-Hi Cup in Black & Whisper White. This sleeker version of the Classic Sk8-Hi has a new cup sole for added support and durability, as opposed to the traditional vulcanized sole. In addition to added comfort, the cup sole gives the classic shape extra appeal, with the visible tonal stitching. If you're a skater, the technical aspects of this shoe are great and if you're wearing them casually you'll get the bonus of added comfort for just kicking around.

Another new addition to our Vans selection is the Vintage Old Skool in Dark Earth & Aluminum. This one features contrast white stitching on soft suede with a classic white sole and white laces.

We've really been loving the gumsole as an alternate option to the classic white rubber sole. This is the first Old Skool we've introduced with a gumsole. Classic black and white with a twist.

Available now in-store & online.


New at Service, we have stocked two styles of Vans x Eley Kishimoto collaboration. Above, the Classic Slip-On in Flash Black & White and below, the Era Whooping Waffle in Marina. We've also stocked a printed bucket hat and a pair of socks from the collection.

Eley Kishimoto is a London based fashion and design company founded in 1992 by Mark Eley and Wakako Kishimoto. Living by the maxim "print the world" Eley Kishimoto are known for their vibrant graphic print design and for collaborating with renowned fashion brands worldwide.

In addition, we have stocked new Summer Vans from the Classics and Surf collections. All available at Service, in-store & online.

Vintage Slip-On in True White Blanc.

Premium Leather Authentic Decon in Tortoise Shell

Costa Mesa SF in Pewter Marshmallow.

Era Gumsole in True White.

Era Gumsole in Blue Nights.



Just received our first shipment of Florsheim, Ltd brogues. When Kirk and I attend markets, we never truly know what the fit of a new brand will be, until it arrives at Service. Sometimes we take chances. However, the fact that both our fathers were loyal, lifelong Florsheim customers gave us confidence that Florsheim had the potential to be a great fitting shoe. The first thing I did when the shipment arrived, was try on the new brogues and I have to say that they are among one of the best fitting shoes I have ever worn. The shoes have a nice weight, have great detailing, hug the foot nicely, and the heel adds one inch height without looking Frankenstein-y. Yes! Here are some images to check out.


We just added two new styles to our growing collection of Eastland Made in Maine, USA shoes.  Both of the new Mocs are available in a supple tan leather finish that will bruise beautifully as they age with use.  The iconic Yarmouth, a slip-on Camp Moc, and the 4-eyelet Falmouth are handsewn by skilled Maine shoemakers using a traditional true moccasin construction. The Leather is 100% American Horween® leather that is tanned in the USA with hand rubbed finishes.  With its cushioned leather socklining and genuine leather welt, we loved the fit of the shoe.  Very, very comfortable!


Crafted by Artisans

Deconstructed oxford in soft leather

Concealed Nike Air technology

Unlined for soft construction

Leather stacked heel and sole with rubber injected forepart

Available now at Service:

Distressed leather in Chocolate with both red & black laces.

Smooth leather in Burnished Brown.

With the Cole Haan Restored program you can now have your favorite Cole Haan footwear beautifully renewed. Each shoe is hand-worked using the same materials and craft as the original whenever possible. The only thing that doesn’t change is the character and comfort.

Brick & Mortar

1400 South Congress Ave.
Suite A160
Austin, TX 78704

Store Hours

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Friday - Saturday

Contact Us

Phone: 512-447-7600

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