Slim Crew French Terry, burgundy / Slim Crew French Terry, heather grey
Service is pleased to announce a few new Fall arrivals from our friends at Naked & Famous including a couple sweatshirts from their growing knitwear collection and several new raw denim washes.
Weird Guy Kevlar Blend Selvedge Indigo, 13oz -  N&F chose a Kevlar®-enhanced Japanese selvedge denim to craft these dark-wash jeans. The high-tech fiber makes the denim super strong and adds a unique subtle luster. Kevlar® is known for being 5 times stronger than steel, but note that these jeans are not bullet proof.
Weird Guy Elephant 2 Revenge, 22oz -  The newest installment in the legendary Elephant series from Naked & Famous is a reissue of the highly-coveted Elephant 2, now with contrast stitching. 
Weird Guy Rusted Blue selvedge, 13.5oz - Dyed in a unique indigo greencast dye which gives it the unique "rusted blue" color. Also features tobacco colored thread throughout. 
Skinny Guy Natural Indigo Selvedge, 12.5oz.  An old-fashioned selvedge denim featuring a lighter-colored natural shade of indigo. Inspired by vintage denim of the west, this sanforized fabric will age to an even lighter shade of indigo after extensive wear.
Shop above N&F styles at our brick and mortar or our online store. 


Photo cred: Bahzad Trinos

Check out Taft in his Naked & Famous Denim Skinny Guy's. We'd say these are the epitome of perfectly worn in jeans. When he's not working at Service Menswear, Taft plays music and paints, which has helped to add a lot of personality to the fade. Taft is signed to Austin's very own Punctum Records and his brand new album "Groove Redundant" comes out on February 12th.

Naked & Famous has deemed this pair of Nep Selvedge "exceptional" and we certainly agree. We're also really into the way Taft has styled his look, with extra beat up Chuck's and a slightly shrunken oxford.



Service stocks 4 fits of Naked & Famous Denim in over 20 finishes. Head to their brand page in our online shop here or stop into the store to get fitted.


Naked & Famous Denim will be making selvedge denim origami today in-store...come by for a 1-on-1 fitting and receive one of these beautiful gifts with purchase.

ELEPHANT 4 HAS LANDED... October 20 2014

Naked & Famous Elephant 4 denim has arrived at Service. This cult pair of jeans is cut from 22 oz raw, Japanese selvedge denim and comes in the tapered, Weird Guy fit. Why do we love this pair of jeans? Because they wear in so beautifully over time, it is like creating a one-of-a-kind piece of art. Below, we have posted photos of the Elephant 3 denim, the previous iteration of this jean, after 1 year of wear and many washes. This is the kind of denim people pay upward of $300 dollars for, to achieve the look of perfectly worn in jeans without doing the work. The below pair is what they look like when you do it yourself...custom denim that is unique to your body and lifestyle and looks better than any treated denim you'd find ready-to-wear. Buy a pair and get going on creating your own beautiful fade. You won't regret it and you'll have them forever until you want to do it again (and we bet you will).

Photo cred: Tate & Yoko.

Don’t miss out on our 2 in-store Naked & Famous Denim x GQ Magazine events coming up this week on Friday, October 24th and Saturday, October 25th. Our good friend Bahzad, one of the designers of Naked & Famous Denim, will be here starting Friday for a pop-up shop featuring boldly printed shirts from their Fall 2014 collection. We’re going to have a great promotion during the event as well as drinks, music, and delicious eats from Perla’s Seafood & Oyster Bar.

On Saturday, Bahzad will be in-store to answer any and all of your denim questions and will be making custom denim origami to gift along with any Naked & Famous Denim purchase. It’s going to be a great weekend and we can’t wait to see you there.

Now available in-store & online at


"No branding, no washes, no embroidery, no ad campaigns and no celebrities."  A straight forward pair of jeans that wear in perfectly over time. In store now! UNBRANDED is the perfect everyday jean that offers you a whole lot of bang for the buck. At $82 to $88, the maker's of Naked & Famous Denim now offer a new brand of slim, raw selvedge indigo denim, or selvedge chino, with all the best details that you might find in a jean that's far more expensive.

We've stocked two finishes. The first, a selvedge jean made from 100% sanforized* cotton 14.5oz Japanese raw rope-dyed indigo selvedge denim. The second, a navy twill selvedge chino. Each finish features classic selvedge details, a button fly, hidden back pocket rivets, chain stitched hems and a clean unbranded leather patch. We are stocking both finishes in a skinny and a tapered fit.

If you're the type to never wash your jeans, get ready to experience some of the best fading and crease marks ever. Here's an example of what the indigo denim looks like after 9 months of wear, 1 dip in the ocean at 5 months, and a wash at 6.

*Trivia: Sanforization is the process of pre-shrinking a fabric to eliminate the residual shrinkage, in this case of denim, to less than 1%. In contrast, fabric that does not undergo sanforization is likely to shrink up to 10% (a couple inches in the waist) on the initial wash and can continue to shrink up to 3 washes after. The sanforization process was developed by Mr. Sanford Lockwood Cluett in 1930 and we thank him very kindly for taking a large percentage of the guess work out of shopping for the perfect denim. Now bring that to your local pub quiz.


We've currently stocked a new color of Naked & Famous' WeirdGuy selvedge chino…introducing a nice rich brown for Fall.

On top of that, we’ve restocked all sizes in the WeirdGuy in selvedge olive green. If you missed out on them the first time, we’ve got you covered!

NAKED & FAMOUS + ONI May 01 2013

The ONI - Naked & Famous collaboration is no longer in production… NOOOOO! This 14.5 oz unsanforized/shrink-to-fit collab combines ONI’s original slub/streaky denim with Naked & Famous’ Weird Guy fit. Since this collaboration is shrink-to-fit you will need to size up a full size.

ONI (meaning “demon” in Japanese) brand denim manufactured in Okayama, Japan, has a huge cult following.  Legend has it that the creator of ONI, Mr. Oishi, is the only person who knows how to work the 80-year-old shuttle loom - this is one of the reasons why each and every inch of ONI’s denim is so special!

We have a small size run left- get them soon before they are gone FOREVER...

Brick & Mortar

1400 South Congress Ave.
Suite A160
Austin, TX 78704

Store Hours

Monday - Thursday
Friday - Saturday

Contact Us

Phone: 512-447-7600

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