RED, WHITE & BLUE June 25 2014
For the upcoming Holiday, Service has stocked fun & novel shirts, swim trunks, and shoes in red, white, and blue.
Toddland ‘Merica Boxerbriefs ($24).
Obey Short Sleeve Franklin Stars Shirt White ($65).
Available in-store and online at servicemenswear.com.
GO FOR THE SUN WITH SUNDEK June 11 2014
"Go For The Sun With SUNDEK" is SUNDEK's original tagline. For the sixth Summer in a row, SUNDEK continues to be one of our favorite swim brands. Its vintage appeal, vibrancy, and nod to California surf culture rounds out the surf shop feel of the store during this time of year.
Sun-dek of California was born in the 1940's. In the late 50's the brand created some of the very first swim shorts dedicated to surf's increasing popularity. The year 1972 marks the era of the rainbow board shorts and the arrival of the iconic surf brand. These swim shorts were the first to offer Velcro closures instead of zippers and are well enforced with triple stitching to avoid seam blowouts.
Original 70's era photography and advertising of the SUNDEK brand.
Available in-store and online, 14" & 17" rainbow swim shorts in 12 styles.
SUNDEK SWIMWEAR June 05 2012
The June issue of GQ features one of our favorite swim lines, Sundek swimwear. If you're looking for a classic pair of trunks, we have a good color selection available in 14'' and 17'' lengths.
Started in the 1940's, Sun-Dek of California decided to introduce a new line of cotton/nylon swimwear in 1958 that was especially designed with surfing in mind, thus creating Sundek, one of the first brands dedicated to the surfing sport. In the 60's SUNDEK introduced key innovative solutions like using velcro instead of zippers, and colorful tropical prints on cotton. During these years many surfers began to be sponsored by SUNDEK, promoting the brand as well as this new sport which was destined to become a sought after life style. 1972 marked the begining of the era of the rainbow boardshorts, which thanks to their technical qualities and original easy to recognize design, became an icon for surfers.
In 2008, after a decade long absence, Sundek reentered the U.S. market. Service is proud to offer this time-honored brand that is, both, functional and fashionable.