Blog
INTRODUCING: CAPTAIN FIN July 08 2016
Service is proud to introduce California-based Captain Fin, a surfboard fin manufacturing brand humbly started in lifelong surfer's Mitch Abshere's garage in 2006. They are known for being one of the first companies to put artwork on high-performance surfboard fins and very quickly gained a good reputation in the surf industry.
Abshere opened a retail shop in 2009 that sold vintage clothing as well as their own fins and quickly branched out to making apparel inspired by vintage beachwear and always featuring Captain Fin's trademark anchor image. Their company slogan is simply "Back to the Beach."
Captain Fin is now a global fan favorite and even sponsors a surf team including surfers Alex Knost and Dane Reynolds amongst others.
OG Anchor 6 Panel Hat, heather grey
Sanders Horizontal Stripe Tee, heather blue
"Straight Up" Horizontal Stripe Golf, natural
Super Chino Shorts, camel
Cam "Oh Yeah" Boardshort, 19", olive - quick dry
Time Warp Boardshort, 19," grey/yellow - quick dry
Shop all Captain Fin at our brick & mortar only.
WHAT ARE YOU WEARING THIS 4TH? June 28 2016
We rounded up a few of our favorite red, white, and blue items for America's big birthday. Have fun and stay safe celebrating the 4th.
From L. to R. clockwise:
1. ambsn. 18" U.S. Flag Boardshorts. red/white/blue. $58.
2. RVCA. S/S Slim Fit. vintage white. $68.
3. Happy Socks. Dot Stripe. blue/red/white. $12.
4. Havaianas. Flip Flops. red. $18.
5. Service. Have-A-Hank Bandana. MADE IN USA. white. $6.
1. ambsn. "F Yeah" Reverse Image Tee. MADE IN USA. bone. $35.
2. Happy Socks. Filled Optic Boxes Sock. navy/red/white. $12.
3. Deus Ex Machina. Rugby Swim 15" Short. blue fade. $78.
4. Service. Have-A-Hank Bandana. MADE IN USA. red. $6.
5. Havaianas/Style West. Americana Flip Flops. navy/red/white. $25.
1. Havaianas/Style West. Americana Flip Flops. white/navy/red. $25.
2. RVCA. Sure Thing Stripe Golf. vintage white. $45.
3. Happy Socks. Stars & Stripes. blue/red/white. $12.
4. ambsn. "F Yeah Burger" Trucker Hat. navy. $35.
5. Service. Have-A-Hank Bandana. MADE IN USA. navy. $6.
6. Banks. Splice Boardshorts. dirty denim/red. $68.
Shop all above items in store now.
INTRODUCING: TCSS May 24 2016
Service Menswear is excited to present a hat, shorts, swim trunks and tees from The Critical Slide Society (TCSS).
Founded in 2009 in a seaside village on the Central Coast of Australia, TCSS was launched by a couple of like minded surfers, Jim Mitchell and Sam Coombes, who, with a good sense of humor and a keen eye for art and design, had the vision of an authentic, creative label as a platform to celebrate an emerging alternative movement within surf culture: one that’s less about the winner’s podium and more about the simple joy of a deeply engaged surfing life.
TCSS works with artists, photographers, designers, filmmakers, surfers from across the globe, all of whom share a similar outlook. TCSS unique approach and its detail oriented design, has quickly become recognized for being one of the leading surfwear companies in originality.
Mitchell and Coombes describe the company in their own words: "A slippery little creature. Wrestled from the minds, pencils & sketchbooks of a small few in Australia & the United States, fed on a strict diet of colorful foam mowers, soulful skeg flexers (past & present) and the versatility of the humble surf craft beneath our feet.”
Paradise Bucket hat
Live Fast Tee
Live Fast Tee details
Island Life tee
Island Life Tee details
Mr. Perfect Walkshort
Plain Jane 16" trunks
Transit 16" boardshort
Buy all TCSS items in store now.
MADE IN USA: MOLLUSK NEW ARRIVALS May 17 2016
NEW SPRING ARRIVAL: CREEP April 05 2016
Bandana Print Shirt
Service is very excited to present new Spring arrivals from CREEP by Hiroshi Awai.
CREEP was founded in Osaka, Japan by Kiyofumi Awai in 1997 and in 2008, Kiyofumi's brother Hiroshi, based in Toronto Canada, joined CREEP as men's creative director and launched CREEP by Hiroshi Awai.
Fatigue Shorts (also available in army green)
Hiroshi's design direction combines innovative Japanese design and fabrics with his passion for the simple beauty of functional American workwear. The Spring collection has a strong utilitarian and military influence and features details like French stitching and all around impeccable construction.
Cabana Stripe Slub Shirt
What can a customer expect from CREEP?
"Comfort and timeless fits are the most important key aspect of our brand. So our fits are not overly slim or loose. My goal is to create garments customers can wear season after season. I hope people consider CREEP as one of the classic men’s lines in the future." -Hiroshi Awai
Shop all CREEP items in store now.
NEW ARRIVALS: GLOBE March 25 2016
Shroom Shirt
Spring has officially arrived and so have short sleeve shirts and board shorts from Globe Australia, who just celebrated their 30th anniversary! Check out the Service selection of Globe's newest surf/skate inspired casual and swimwear that feature novelty prints.
Vacay Shirt
Stafford Palm Tree Shirt
Old Brick Poolshort
Slice Poolshort
Shop the new Globe items in-store. Happy Spring!
DAY X NIGHT FOR SXSW March 16 2016
SXSW is upon us once again and Service is stocked with all your day to night looks and everything in between. Here are some of our picks for you as you navigate your way across town eating tacos, drinking beers, taking in our beautiful city, and seeing all your favorite bands.
INTRODUCING: BANKS March 05 2016
Laneway boardshort
Banks is a global men's brand based in the USA, Japan and Australia created by surf industry veterans Tim Cochran, Masahiro Shibahara, and former professional surfer Brad Gerlach.
Splice boardshort
The three owners grew up surfing and wanted to create a brand that was understated, less focused on branding, and more focused on quality and sustainability. Banks is openly passionate about decreasing their carbon footprint and they do this by using recycled polyester for their labels, organic cotton, and PVC & phthalate free inks.
Loom tee
Banks focuses on the guys who grew up surfing, much like themselves, but are influenced by other passions like photography, music, architecture, and travel; guys that want a premium product, are conscious about the environment and are seeking an authentic brand that will mature with them.
Laneway boardshort
Simply put, their mission is to merge style and understated functionality with a sustainable approach to design and development.
Shorts now available in store and online, tee available in store only.
NEW ARRIVALS: ambsn February 20 2016
ambsn is a company based in San Clemente, CA. The company was founded by two brothers, Dustin and Dylan Odbert, in 2002. What had originally started as a fundraiser for a friend in need has now become a California inspired menswear brand.
ambsn focuses on colorful, lightweight, tailored clothing for a beach inspired lifestyle. In short, they put a new spin on beloved classics: New Wave Nostalgia.
“We try to keep it a full California beach vibe,” Odbert said. “Everything is always really fun, more tailored toward the fashion and play sides of surf. We have a pretty wide demographic we sell to.”
woven shirt detail:
"It is a childhood memory that reminds you of everything right in the world. ambsn lives life without the pressure of reality. Clever and curious and ready for the world."
Shop all ambsn looks seen above in store and online.
INTRODUCING: ALMOND APPAREL May 14 2015
We are pleased to introduce Almond Apparel to the Service brand family. Almond's roots are in surf board design and production with the brand ethos of creating timeless, quality essentials for surfers. The six and a half year old company recently branched out into apparel production. We have picked up a small selection of tees, shirts, and shorts.
We wanted to introduce Almond into our mix for the following reasons:
1) The product is all made in the USA.
2) The creators give attention to craftsmanship and to building relationships with the people who produce their products.
3) The collection has an appealing Southern California style and sensibility which is reflected in each product.
From Almond:
"The shops we are privileged to work with don't necessarily carry surfing as a common thread, but share a desire to make quality USA made goods, and educate the customer about the brands and makers behind them. Thankful for like-minded people and friends who make it all possible."
Almond offers high quality staples for the Summer, which we now offer in the shop and online.
RVCA IS HERE FOR SUMMER May 07 2015
It is no secret Service has a fondness for surf and skate inspired brands. We began selling RVCA when the brand launched in 2001. We were attracted to the collection because it was simple, affordable and durable. Today, almost fifteen years later, each collection maintains those same design sensibilities season after season. Now a much larger enterprise, RVCA remains a great value and a celebration of its casual surf/skate roots.
We sold the original Recession Collection at our Campus store because it was super affordable and cool. It was designed with a Dickies vibe and introduced poly cotton durable blends to skaters, couriers, baristas and students. The Recession Collection pant and short were the original inspiration for what is now the Weekend Chino, a mainstay in RVCA’s broader offering. Then the shorts were basically short versions of Dickies pants. Shirts were poly cotton versions of a two pocket work shirt like guys wore at gas stations and auto garages mostly sold by Dickies at the time. RVCA was the perfect compliment to our Vans offering. They are still great together.
Back then RVCA seemed real, raw and relevant, not unlike Altru, Mollusk or Almond, now. We still love the RVCA team’s smart designs.
Today, RVCA maintains an important place in our assortment. Have a look at our new arrivals including shorts, tees, tanks, swim trunks, and shirts.
In addition, we will always offer RVCA short sleeve and long sleeve oxford shirts in core and seasonal colors, as well as the Weekend Chino, all available in the store and online.
This Fall, we will re-introduce Dickies at Service with the Dickies Construct Collection. Work wear inspired pants and jackets with a modern fit. The Recession Collection is also back as a special collection within the RVCA brand. The clothing will feature the original label on staple basics like cotton tees, sweatshirts and chinos.
NEW ARRIVALS: MOLLUSK April 21 2015
Mollusk has arrived at Service for Spring and we have stocked extra soft t-shirts in cotton solids, stripes and graphics, shorts, swim trunks, and lounge pants. Every piece is made in the USA and comes in the California brand's signature washed down color palette, as if each item has already been faded by the sun. Each of the swim trunks have a button-thru back pocket for a wallet or other valuables. Just put on a t-shirt and wear the trunks as shorts when not by the water.
Come check out the new goods, now available in-store and online.
Lurker Image Tee in White & Olde Whale Pocket Tee in Faded Black.
Palm Pocket Tee in Light Indigo & Stripe Pocket Tee in Vintage White and Blue.
Marblehead Pocket Tee in Sea Blue & Grass Green.
Tapestry Swim Trunks in Blue Green
60/40 Swim Trunks in Light Indigo & Kelp Swim Trunks in Blue Green.
Farmer Dave Drawstring Pants in Indigo.
Walk Shorts in Mash Green & Dull Indigo.
INTRODUCING: MOLLUSK May 12 2014
Brand new to Service Menswear, California surf brand Mollusk has arrived in the shop. We have stocked shorts, swim trunks, and tees in a number of styles and colors.
Mollusk got its start at the edge of San Francisco on Ocean Beach in 2005. In this neighborhood, the Outer Sunset, surfers brave the cold, murky water and cohabitate with artists and craftspeople. Mollusk represents this surf and arts culture with a true, laid back, West Coast sensibility. The clothing is simple, well made, and understated for surfers and lay-folk alike.
Whale and octopus image tees ($35).
Cotton walk shorts in Dull Indigo & Cloud Grey ($72).
Forest Green Stripe Swim Trunks ($68) & Indigo Pennant Swim Trunks ($62).
Available in-store and now online at servicemenswear.com.
TODDLAND SHORTS July 20 2012
Toddland Greatest Shorts and Shipwreck Shorts have finally arrived at Service. We're offering the shorts in new summer colors (green, royal, and golden graham!) and even a hot dog embroidered pattern on khaki. Drop by the store to try a pair on before we run out!
Greatest Shorts in the Universe.
Shipwreck Shorts with the pocket turned out!
The Hotdog Embroidery.