SPOTLIGHT ON MOLLUSK August 02 2016

John McCambridge at the shop

Artist and surfer John McCambridge and artist Johanna St. Clair opened Mollusk in 2005, with some help from their artist and surfer friends, in the then sleepy area of Ocean Beach in San Francisco. They started by selling t-shirts and hand shaped surfboards and eventually grew into a full apparel and surfboard operation. They eventually opened retail spaces in Venice and Silver Lake and continue to make it a priority to produce their goods in the USA, which we love.

Johanna St. Clair and Nina

On any given day they have events at their shop from art installations/openings to slide shows to music performances because John believes that it's important to have a communal environment, much like the surf shops that he grew up going to. Joanna creates a lot of the graphics that you find on their tees and Nina, their 9 year old daughter, can sometimes be found folding shirts at their Ocean location for $10 an hr. It's a family affair and a community space as much as it is a retail space, and keeping things fun is a big part of Mollusk's success as a brand. 

Check out the new arrivals that we have in store now including the tees and chinos pictured below.

Flying Fish tee

Oaxaca tee

 Olde Whale tee

Olde Whale tee - detail

 Hemp Pocket tee - light indigo

Hemp Pocket tee - light indigo detail

Hemp Pocket tee - trinity green

Striped Pocket tee - forest green

Chinos - dull khaki / graphite 

Check out some more of Johanna St. Clair's art here.

Shop above Mollusk items in our store now!

MOLLUSK "LURKER TEE" LIMITED RUN July 19 2016

At Service Menswear we love it when artists collaborate with our favorite brands. 

The "Lurker Tee", with art by artist Nathaniel Russell, was designed especially for Mollusk and like all of Mollusk's items, it's Made in the USA. This special heather grey edition is available only at Mollusk and Service Menswear.

Lurker Tee, heather grey

Lurker Tee detail

Check out more of Nathaniel Russell's work here.

Shop for above limited Mollusk tee in store now! 

INTRODUCING: CAPTAIN FIN July 08 2016

Service is proud to introduce California-based Captain Fin, a surfboard fin manufacturing brand humbly started in lifelong surfer's Mitch Abshere's garage in 2006. They are known for being one of the first companies to put artwork on high-performance surfboard fins and very quickly gained a good reputation in the surf industry.

Abshere opened a retail shop in 2009 that sold vintage clothing as well as their own fins and quickly branched out to making apparel inspired by vintage beachwear and always featuring Captain Fin's trademark anchor image. Their company slogan is simply "Back to the Beach." 

Captain Fin is now a global fan favorite and even sponsors a surf team including surfers Alex Knost and Dane Reynolds amongst others. 

OG Anchor 6 Panel Hat, heather grey

Sanders Horizontal Stripe Tee, heather blue

"Straight Up" Horizontal Stripe Golf, natural 

Super Chino Shorts, camel

Cam "Oh Yeah" Boardshort, 19", olive - quick dry

Time Warp Boardshort, 19," grey/yellow - quick dry

 Shop all Captain Fin at our brick & mortar only.  

INTRODUCING: TCSS May 24 2016

Service Menswear is excited to present a hat, shorts, swim trunks and tees from The Critical Slide Society (TCSS).

Founded in 2009 in a seaside village on the Central Coast of Australia, TCSS was launched by a couple of like minded surfers, Jim Mitchell and Sam Coombes, who, with a good sense of humor and a keen eye for art and design, had the vision of an authentic, creative label as a platform to celebrate an emerging alternative movement within surf culture: one that’s less about the winner’s podium and more about the simple joy of a deeply engaged surfing life.

TCSS works with artists, photographers, designers, filmmakers, surfers from across the globe, all of whom share a similar outlook. TCSS unique approach and its detail oriented design, has quickly become recognized for being one of the leading surfwear companies in originality.

Mitchell and Coombes describe the company in their own words: "A slippery little creature. Wrestled from the minds, pencils & sketchbooks of a small few in Australia & the United States, fed on a strict diet of colorful foam mowers, soulful skeg flexers (past & present) and the versatility of the humble surf craft beneath our feet.”

Paradise Bucket hat

Live Fast Tee

Live Fast Tee details

Island Life tee

Island Life Tee details

Mr. Perfect Walkshort

Plain Jane 16" trunks

Transit 16" boardshort

Buy all TCSS items in store now. 

INTRODUCING: BANKS March 05 2016

Laneway boardshort

Banks is a global men's brand based in the USA, Japan and Australia created by surf industry veterans Tim Cochran, Masahiro Shibahara, and former professional surfer Brad Gerlach. 

Splice boardshort

The three owners grew up surfing and wanted to create a brand that was understated, less focused on branding, and more focused on quality and sustainability. Banks is openly passionate about decreasing their carbon footprint and they do this by using recycled polyester for their labels, organic cotton, and PVC & phthalate free inks.

Loom tee

Banks focuses on the guys who grew up surfing, much like themselves, but are influenced by other passions like photography, music, architecture, and travel; guys that want a premium product, are conscious about the environment and are seeking an authentic brand that will mature with them.

 Laneway boardshort

Simply put, their mission is to merge style and understated functionality with a sustainable approach to design and development.

Shorts now available in store and online, tee available in store only. 

NEW ARRIVALS: ambsn February 20 2016

ambsn is a company based in San Clemente, CA. The company was founded by two brothers, Dustin and Dylan Odbert, in 2002. What had originally started as a fundraiser for a friend in need has now become a California inspired menswear brand. 

ambsn focuses on colorful, lightweight, tailored clothing for a beach inspired lifestyle. In short, they put a new spin on beloved classics: New Wave Nostalgia.  

“We try to keep it a full California beach vibe,” Odbert said. “Everything is always really fun, more tailored toward the fashion and play sides of surf. We have a pretty wide demographic we sell to.” 

woven shirt detail:

"It is a childhood memory that reminds you of everything right in the world. ambsn lives life without the pressure of reality. Clever and curious and ready for the world."

Shop all ambsn looks seen above in store and online.

New Arrival: VANS X YUSUKE HANAI February 14 2016

"The Authentic SF" Yusuke Hanai Classic White 

"My name is Yusuke Hanai. Illustrator from Japan. I started surfing when I was in high school. I surfed at my local reef break. And I will keep surfing from that point on for the rest of my life."

"The Authentic SF" Classic White top view  

Much to his conservative parent's chagrin, Yusuke Hanai followed his dream of becoming an artist by saving up money bartending before attending art school in San Francisco. He continued to surf while in SF and was influenced by the people and counter culture there. His art is now known worldwide and it all came from continuing to pursue his passions.

"I liked doodling ever since I was a kid...I like people, especially weird people. Weird people are interesting and such great characters. And there are so many of those types of people in surfing. Of course I love surfing so sometimes I like to draw surfers."

"Mens Hanelei" flip flop 

The Authentic SF canvas shoe and the Mens Hanelei flip flop are the result of the collaboration between Vans and Hanai. They showcase the Japanese artist’'s modern mid-century details and illustration while maintaining the classic Vans form. Fun fact: the left and right foot on both the shoes and flip flops feature different illustrations.

You can now find both styles in our brick and mortar store. Click on any photo above to view/purchase in our online store.

"Think about what people want you to do. Think about what you can do to make people happy. Then find out what you want to do."  -Yusuke Hanai

NEW ARRIVALS: MOLLUSK TEES August 05 2015

NEW ARRIVALS FROM GLOBE AUSTRALIA May 28 2015

Short sleeve shirts, slim fit shorts, swim trunks, printed bucket hats, and the eponymous Goodstock Chino have landed at Service for summer from Globe Australia.

From the brand themselves, a brief history of Globe:

"Peter and Stephen Hill founded Hardcore in 1984 and rapidly expanded it to become on the world's largest skateboard distribution companies. At the time, the Hills were professional skateboarders who were dissatisfied with the quality of skate and snow products available in Australia, so they went into business to import the best from the US.

Through constant film productions, promotions, tours, contests, video and magazine advertising, Hardcore became the driving force behind the skateboarding explosion during the mid 80's in Australia.

In 1994, along with brother and current Globe CEO Matt Hill the Globe brand is created. After 10 years of design, production, and distribution with Hardcore, it was time to create a global brand, first with shoes for skaters and surfers, and then with apparel and hardgoods for the broader boardsports market.

Fast forward to today and the same crew of skaters, surfers and snowboarders that started the business back in the 80's has grown to a global network of counter culture artisans that are united by board sports, street fashion, media, and design and film."

Check out the latest arrivals now available in-store and online, at Service.

NEW ARRIVALS: MOLLUSK April 21 2015

Mollusk has arrived at Service for Spring and we have stocked extra soft t-shirts in cotton solids, stripes and graphics, shorts, swim trunks, and lounge pants. Every piece is made in the USA and comes in the California brand's signature washed down color palette, as if each item has already been faded by the sun. Each of the swim trunks have a button-thru back pocket for a wallet or other valuables. Just put on a t-shirt and wear the trunks as shorts when not by the water.

Come check out the new goods, now available in-store and online.Lurker Image Tee in White & Olde Whale Pocket Tee in Faded Black.

Palm Pocket Tee in Light Indigo & Stripe Pocket Tee in Vintage White and Blue.

Marblehead Pocket Tee in Sea Blue & Grass Green.

Tapestry Swim Trunks in Blue Green

60/40 Swim Trunks in Light Indigo & Kelp Swim Trunks in Blue Green.

Farmer Dave Drawstring Pants in Indigo.

Walk Shorts in Mash Green & Dull Indigo.

NEW ARRIVALS: VANS x HANK FOTO April 07 2015

Service has stocked 4 pieces from the collection, which are available in the shop and online.

Hank Foto Panel Boardshorts in Black.

Hank Foto Trucker Hat in Black.

Hank Foto Hula Hunnies Tee in Black.

Hank Foto Baked Buns Tee in Oatmeal Heather.

We have even more new swim arrivals from Vans. Two drawstring waist volley swim shorts and three classic boardshorts in 80's inspired colors and prints. All priced under $60. For more Vans apparel and shoes, check out our full selection here.

Sloat Decksiders Swim Shorts in Yellow.

Planetary Solid Boardshorts in Lagoon. Also available in Black.

Planetary "Now Exiting Paradise" Boardshorts in Black.

Sloat Descksider Swim Shorts in Lagoon.

NEW FOR SPRING: VANS CALIFORNIA March 04 2015

Desmond Tank in Indigo Stripe.

Strapback Hat in Tan.

Dream Weaver Tee in Faded Black.

Terra Vista Jacket in Navy & Blue.

NEW ARRIVALS: VANS X DANE REYNOLDS August 13 2014

Photo cred: VANS

Just in for the end-of-Summer, new arrivals from surfer Dane Reynolds’ shoe collab with Vans. This fall, Dane lends his unique artistic direction to a seasonal collection featuring these two radical styles. Part of the Vans surf collection, the Costa Mesa and Chukka Boot come in his signature washed canvas colorways with Dane Reynolds illustrated labels.

Vans Dane Reynolds Costa Mesa in Insignia Blue ($55).

Vans Dane Reynolds U Chukka Boot in Black ($65).

Now available in-store & online at servicemenswear.com.

THE POSTER LIST July 20 2014

Hailing from Long Beach, California, The Poster List is a beach inspired tee shirt brand with its roots in typography, photography & surf culture. Their t-shirts have a casual California vibe with original graphics & imagery and come in a broad range of sun bleached colors. The tees are 100% washed down cotton or ti-blend for an extra soft hand.

We have just restocked our favorite Poster List tees of the season, which are now available in-store and online at servicemenswear.com.

GO FOR THE SUN WITH SUNDEK June 11 2014

"Go For The Sun With SUNDEK" is SUNDEK's original tagline. For the sixth Summer in a row, SUNDEK continues to be one of our favorite swim brands. Its vintage appeal, vibrancy, and nod to California surf culture rounds out the surf shop feel of the store during this time of year.

Sun-dek of California was born in the 1940's. In the late 50's the brand created some of the very first swim shorts dedicated to surf's increasing popularity. The year 1972 marks the era of the rainbow board shorts and the arrival of the iconic surf brand. These swim shorts were the first to offer Velcro closures instead of zippers and are well enforced with triple stitching to avoid seam blowouts.

Original 70's era photography and advertising of the SUNDEK brand.

Available in-store and online, 14" & 17" rainbow swim shorts in 12 styles.

INTRODUCING: GLOBE May 16 2014

New to Service, Australian surf brand Globe swim trunks have hit the store for Spring. We've stocked solid and printed volley style trunks which double nicely as a walk short for those more active folks out there. Come check 'em out, available in-store and online!

Quest Floral Swim Trunks ($58) & Havana Mini Triangles Swim Trunks ($62).

Dana III Swim Trunks in Nautical Blue & Grass ($55).

INTRODUCING: MOLLUSK May 12 2014

Brand new to Service Menswear, California surf brand Mollusk has arrived in the shop. We have stocked shorts, swim trunks, and tees in a number of styles and colors.
Mollusk got its start at the edge of San Francisco on Ocean Beach in 2005. In this neighborhood, the Outer Sunset, surfers brave the cold, murky water and cohabitate with artists and craftspeople. Mollusk represents this surf and arts culture with a true, laid back, West Coast sensibility. The clothing is simple, well made, and understated for surfers and lay-folk alike.

Whale and octopus image tees ($35).

Cotton walk shorts in Dull Indigo & Cloud Grey ($72).

Forest Green Stripe Swim Trunks ($68) & Indigo Pennant Swim Trunks ($62).

Available in-store and now online at servicemenswear.com.

FALL VANS HAVE ARRIVED September 25 2013

If you’ve shopped at Service in the past 20 some years, you know we love our Vans over here. Good news for the other fans out there, new Vans for Fall 13 have hit the store in some cool new prints.

A fresh collaboration from Vans x Liberty paisley Eras and the Authentic in snakeskin (don't worry, they're vegan). Both classic low-top, low profile sneaks with all over print, vulcanized rubber sole, and signature waffle outsole.

2 new surf style chukkas have hit the store too. A suede and tweed lace up style in addition to an awesome collaboration from Vans and the non-profit Krochet Kids. These guys are more like moccasins you can skate in, with Vans signature ultracush washable footbeds and slim rubber soles. Wear the navy tweed version without socks to take full advantage of the fleeced herringbone lining.

Now for the trivia: Vans #44 deck shoes, Authentics, first came on the scene in 1966, while Vans #95, the Era, launched in 1975 at the height of the skate revolution. Liberty of London originated just a tad before Vans, in 1875. Together, Vans x Liberty nod to the heritage of each iconic brand. But we're sure you already knew all that.

DEUS EX MACHINA June 05 2013

Launched in Australia in 2006 Deus Ex Machina (god from the machine ) has embraced the notion that doing something is more fun than owning something, thus creating a culture along with a brand. They live by 3 principals: Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus says simply there’s no ‘right way’ to do individualism, its all the same juice.

A super laid back assortment of swimwear, tees, and shorts is now available at Service Menswear:

ALEX KNOST FOR RVCA June 19 2012

Alex Knost has teamed up with RVCA's ANP program and the result is a vintage inspired collection that's casual and easy to wear, "Guaranteed Wearable" as he put's it.

The collection is influenced by his passions for a coastal lifestyle, creating music and conceptual art. The pieces feature a nature inspired color palette with slim silhouettes.  It is supported by inspirational imagery created by Alex and film-maker Jack Coleman. All the pieces come with a postcard featuring various photos titled "Photos of Nothing".

SUNDEK SWIMWEAR June 05 2012

The June issue of GQ features one of our favorite swim lines, Sundek swimwear. If you're looking for a classic pair of trunks, we have a good color selection available in 14'' and 17'' lengths.

Started in the 1940's, Sun-Dek of California decided to introduce a new line of cotton/nylon swimwear in 1958 that was especially designed with surfing in mind, thus creating Sundek, one of the first brands dedicated to the surfing sport. In the 60's SUNDEK introduced key innovative solutions like using velcro instead of zippers, and colorful tropical prints on cotton. During these years many surfers began to be sponsored by SUNDEK, promoting the brand as well as this new sport which was destined to become a sought after life style. 1972 marked the begining of the era of the rainbow boardshorts, which thanks to their technical qualities and original easy to recognize design, became an icon for surfers.

In 2008, after a decade long absence, Sundek reentered the U.S. market. Service is proud to offer this time-honored brand that is, both, functional and fashionable.