Natural Cotton Linen Check 

New for Spring, Service is now stocked with fun novelty prints, plaid and solid color styles of button down shirts from our friends at Naked & Famous. All the shirts come in regular fit which allows for an easy fit in the body and arms. Contrary to the photos, they are only available in short sleeve which you will find to be mostly exclusive to Service Menswear. As always, N & F's shirts are made with 100% Japanese cotton and assembled and sewn in the oldest existing shirt factory in North America, which was founded in Quebec in 1894.


White Chambray Multicolor Neps


White Chambray Multicolor Neps (detail)


Tigers & Waves

Tigers & Waves (detail)


Double Weave Slub Gauze in black 


Double Weave Slub Gauze in white 


 Blocks & Roberts Jacquard 

Blocks & Robots (detail)


Shop above Naked & Famous shirts in store only. 


Bandana Print Shirt

Service is very excited to present new Spring arrivals from CREEP by Hiroshi Awai.

CREEP was founded in Osaka, Japan by Kiyofumi Awai in 1997 and in 2008, Kiyofumi's brother Hiroshi, based in Toronto Canada, joined CREEP as men's creative director and launched CREEP by Hiroshi Awai.

Fatigue Shorts  (also available in army green)

Hiroshi's design direction combines innovative Japanese design and fabrics with his passion for the simple beauty of functional American workwear. The Spring collection has a strong utilitarian and military influence and features details like French stitching and all around impeccable construction. 

Cabana Stripe Slub Shirt

What can a customer expect from CREEP?

"Comfort and timeless fits are the most important key aspect of our brand.  So our fits are not overly slim or loose. My goal is to create garments customers can wear season after seasonI hope people consider CREEP as one of the classic men’s lines in the future." -Hiroshi Awai

Shop all CREEP items in store now. 


New arrivals from Naked & Famous Denim have begun to trickle into the store. We've stocked an amazing white nep short sleeve shirt and a handful of solid color slim ties. The ties are made from the beautiful Japanese fabric the brand uses to make their shirts. They are 2" wide and come in 6 different colors and 3 fabrications.

Above, 1. Short Sleeve Regular Shirt Multi-Color Nep in White Neptune 2. Slim Tie in Blue Nep Chambray 3. Super Skinny Guy in Slub Stretch Selvedge Indigo. 4. Slim Tie in Red Grey Heather. 5. Slim Tie in Silver Heather.

A core item we carry year round is the Regular Fit Blue Nep Chambray shirt. In the Fall/Winter we stock the long sleeve version, and in the Summer we stock the short sleeve version. Both styles are available now in-store and online. A new edition to our Naked & Famous denim offering is the Super Skinny Guy in Black Power Stretch. Also available in the store and online.

Above, 1. Short Sleeve Regular Fit Blue Nep Chambray Shirt 2. Slim Tie in Light Grey Heather 3. Super Skinny Guy in Black Power Stretch. 4. Slim Tie in Blue Nep Herringbone 5. Slim Tie in Charcoal Heather.

Shop ties HERE. Shop denim HERE. Shop shirts HERE. And shop our sale HERE.


Photo cred: Bahzad Trinos

Check out Taft in his Naked & Famous Denim Skinny Guy's. We'd say these are the epitome of perfectly worn in jeans. When he's not working at Service Menswear, Taft plays music and paints, which has helped to add a lot of personality to the fade. Taft is signed to Austin's very own Punctum Records and his brand new album "Groove Redundant" comes out on February 12th.

Naked & Famous has deemed this pair of Nep Selvedge "exceptional" and we certainly agree. We're also really into the way Taft has styled his look, with extra beat up Chuck's and a slightly shrunken oxford.



Service stocks 4 fits of Naked & Famous Denim in over 20 finishes. Head to their brand page in our online shop here or stop into the store to get fitted.

ELEPHANT 4 HAS LANDED... October 20 2014

Naked & Famous Elephant 4 denim has arrived at Service. This cult pair of jeans is cut from 22 oz raw, Japanese selvedge denim and comes in the tapered, Weird Guy fit. Why do we love this pair of jeans? Because they wear in so beautifully over time, it is like creating a one-of-a-kind piece of art. Below, we have posted photos of the Elephant 3 denim, the previous iteration of this jean, after 1 year of wear and many washes. This is the kind of denim people pay upward of $300 dollars for, to achieve the look of perfectly worn in jeans without doing the work. The below pair is what they look like when you do it yourself...custom denim that is unique to your body and lifestyle and looks better than any treated denim you'd find ready-to-wear. Buy a pair and get going on creating your own beautiful fade. You won't regret it and you'll have them forever until you want to do it again (and we bet you will).

Photo cred: Tate & Yoko.

Don’t miss out on our 2 in-store Naked & Famous Denim x GQ Magazine events coming up this week on Friday, October 24th and Saturday, October 25th. Our good friend Bahzad, one of the designers of Naked & Famous Denim, will be here starting Friday for a pop-up shop featuring boldly printed shirts from their Fall 2014 collection. We’re going to have a great promotion during the event as well as drinks, music, and delicious eats from Perla’s Seafood & Oyster Bar.

On Saturday, Bahzad will be in-store to answer any and all of your denim questions and will be making custom denim origami to gift along with any Naked & Famous Denim purchase. It’s going to be a great weekend and we can’t wait to see you there.

Now available in-store & online at


New in store, Naked & Famous Okayama Spirit jeans.

These beautiful Japanese jeans made with a rare, slub yarn are constructed with the raw denim in its unsanforized state (reference our previous blog post here to find out more about sanforization). The denim is so unique and appealing in its raw form, it is left unwashed to preserve the aesthetic and hand feel. What does this mean for our customers? If you do intend to wash or soak these jeans, be aware they will shrink up to 1" in the waist and up to 2" in length. For those tough enough to forgo washing, buy them snug and wear the hell out of 'em to beat them up just right.

Now for the fun part! Enter today to make the cut off for Naked & Famous' Okayama Spirit fade contest. Send a photo to Naked & Famous of your Okayama Spirit denim, wear for 6 months, and resend images of the unique and beautiful fade you've achieved by wearing these bad boys. For more details and who to get in touch with, click here. If you're the type to never wash your jeans, this is definitely the contest for you. We can't wait to see the final outcome of some great denim fading.

Okayama Spirit jeans in WeirdGuy available at Service Menswear.

NAKED & FAMOUS + ONI May 01 2013

The ONI - Naked & Famous collaboration is no longer in production… NOOOOO! This 14.5 oz unsanforized/shrink-to-fit collab combines ONI’s original slub/streaky denim with Naked & Famous’ Weird Guy fit. Since this collaboration is shrink-to-fit you will need to size up a full size.

ONI (meaning “demon” in Japanese) brand denim manufactured in Okayama, Japan, has a huge cult following.  Legend has it that the creator of ONI, Mr. Oishi, is the only person who knows how to work the 80-year-old shuttle loom - this is one of the reasons why each and every inch of ONI’s denim is so special!

We have a small size run left- get them soon before they are gone FOREVER...


Big John was the first ever Japanese denim brand, founded in 1940. Originally, they were a manufacturer of uniforms, but when competitors started using polyester they couldn’t compete and insisted using natural cotton fabrics. So they looked to the USA to see what garments were made of cotton. They found jeans. Originally purchasing their selvedge denim from Cone in the USA, Big John eventually commissioned a Japanese mill to create denim fabric in Japan for the first time ever. The first ever Japanese denim brand, with the first ever Japanese denim, in collaboration with Naked & Famous - available at Service Menswear.



Photos of the jeans being made in the Big John factory in Kojima from the Naked & Famous website.


Pomegranate Selvedge - 14oz left-hand-twill selvedge denim dyed in a blended dyestuff made partially from real pomegranate tannin. These jeans also have an added chemical color stabalizer so the color won’t fade fast in the sun and also in order to have an even surface color. The deep saturated color is so beautiful and will fade very nicely. This style is only available in WeirdGuy fit. Get yours at Service Menswear.


It is said that Left Hand Twill (LHT) denim is softer than RHT. This is due to both the YARN TWIST and FABRIC TWILL DIRECTION...

Most denim uses yarn that is twisted in the Z-twist method. This is a counterclockwise twist, which loosens in the clockwise (right) direction.

RHT denim pulls the fabric to the right. And since the Z-twist yarn loosens clockwise, the warp gets overlapped, thus creating a rough feel. But, LHT denim pulls the fabric to the left, and so the warp lines up in order, which creates a softer hand feel and cleaner appearance.     



Available at Service in the following styles:

WEIRD GUY - Low rise, comfort fit up top with tapered leg. Can be worn regular or low on hips.

SLIM GUY - Regular rise, slim fit NAKED & FAMOUS.

Brick & Mortar

1400 South Congress Ave.
Suite A160
Austin, TX 78704

Store Hours

Monday - Thursday
Friday - Saturday

Contact Us

Phone: 512-447-7600

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