NEW ARRIVALS: ambsn February 20 2016
ambsn is a company based in San Clemente, CA. The company was founded by two brothers, Dustin and Dylan Odbert, in 2002. What had originally started as a fundraiser for a friend in need has now become a California inspired menswear brand.
ambsn focuses on colorful, lightweight, tailored clothing for a beach inspired lifestyle. In short, they put a new spin on beloved classics: New Wave Nostalgia.
“We try to keep it a full California beach vibe,” Odbert said. “Everything is always really fun, more tailored toward the fashion and play sides of surf. We have a pretty wide demographic we sell to.”
woven shirt detail:
"It is a childhood memory that reminds you of everything right in the world. ambsn lives life without the pressure of reality. Clever and curious and ready for the world."
Shop all ambsn looks seen above in store and online.
New Arrival: VANS X YUSUKE HANAI February 14 2016
"The Authentic SF" Yusuke Hanai Classic White
"My name is Yusuke Hanai. Illustrator from Japan. I started surfing when I was in high school. I surfed at my local reef break. And I will keep surfing from that point on for the rest of my life."
"The Authentic SF" Classic White top view
Much to his conservative parent's chagrin, Yusuke Hanai followed his dream of becoming an artist by saving up money bartending before attending art school in San Francisco. He continued to surf while in SF and was influenced by the people and counter culture there. His art is now known worldwide and it all came from continuing to pursue his passions.
"I liked doodling ever since I was a kid...I like people, especially weird people. Weird people are interesting and such great characters. And there are so many of those types of people in surfing. Of course I love surfing so sometimes I like to draw surfers."
"Mens Hanelei" flip flop
The Authentic SF canvas shoe and the Mens Hanelei flip flop are the result of the collaboration between Vans and Hanai. They showcase the Japanese artist's modern mid-century details and illustration while maintaining the classic Vans form. Fun fact: the left and right foot on both the shoes and flip flops feature different illustrations.
You can now find both styles in our brick and mortar store. Click on any photo above to view/purchase in our online store.
"Think about what people want you to do. Think about what you can do to make people happy. Then find out what you want to do." -Yusuke Hanai
NEW VANS SK8-HI & THE ICONIC OLD SKOOL August 19 2015
New from the Vans California Collection, the Sk8-Hi Cup in Black & Whisper White. This sleeker version of the Classic Sk8-Hi has a new cup sole for added support and durability, as opposed to the traditional vulcanized sole. In addition to added comfort, the cup sole gives the classic shape extra appeal, with the visible tonal stitching. If you're a skater, the technical aspects of this shoe are great and if you're wearing them casually you'll get the bonus of added comfort for just kicking around.
Another new addition to our Vans selection is the Vintage Old Skool in Dark Earth & Aluminum. This one features contrast white stitching on soft suede with a classic white sole and white laces.
We've really been loving the gumsole as an alternate option to the classic white rubber sole. This is the first Old Skool we've introduced with a gumsole. Classic black and white with a twist.
Available now in-store & online.
INTRODUCING: ALMOND APPAREL May 14 2015
We are pleased to introduce Almond Apparel to the Service brand family. Almond's roots are in surf board design and production with the brand ethos of creating timeless, quality essentials for surfers. The six and a half year old company recently branched out into apparel production. We have picked up a small selection of tees, shirts, and shorts.
We wanted to introduce Almond into our mix for the following reasons:
1) The product is all made in the USA.
2) The creators give attention to craftsmanship and to building relationships with the people who produce their products.
3) The collection has an appealing Southern California style and sensibility which is reflected in each product.
"The shops we are privileged to work with don't necessarily carry surfing as a common thread, but share a desire to make quality USA made goods, and educate the customer about the brands and makers behind them. Thankful for like-minded people and friends who make it all possible."
Almond offers high quality staples for the Summer, which we now offer in the shop and online.
NEW ARRIVALS: MOLLUSK April 21 2015
Mollusk has arrived at Service for Spring and we have stocked extra soft t-shirts in cotton solids, stripes and graphics, shorts, swim trunks, and lounge pants. Every piece is made in the USA and comes in the California brand's signature washed down color palette, as if each item has already been faded by the sun. Each of the swim trunks have a button-thru back pocket for a wallet or other valuables. Just put on a t-shirt and wear the trunks as shorts when not by the water.
NEW FOR SPRING: VANS CALIFORNIA March 04 2015
ALTRU APPAREL November 05 2013
In addition to clothing, Service has stocked eight different brightly colored socks with fun graphics. We love 'em.