Juniper Ridge In Store And Online November 24 2015

Juniper Ridge Mount Hood

Juniper Ridge is an Oakland, California based fragrance company started by Hall Newbegin. Juniper Ridge is his solution to the perfume world becoming, in his words, "weird and disconnected from nature." A self-proclaimed "nature freak," Newbegin strives to create aromatic snapshots of his favorite places, whether that's California's Big Sur or the lakes and peaks of Oregon's Mount Hood.

Born in Oregon, Newbegin spent the summers of his childhood and early adult life on the trails of different national parks learning the names of flowers, harvesting wild mushrooms, and making fermented-honey wine. Newbegin's wildcrafting experience starts in '92, when he took an herbal medicine class in Oakland. These few days spent in Sierra Nevada gave life to what he calls the "primitive parts of [his] brain," or his "animal senses." From then on, Newbegin has been unable to stay away from the wild.

Juniper Ridge - Bag of Wildcrafted Flowers

After years of harvesting medicinal plants for his own collection and sometimes for tincture makers or commercial mushroom gatherers, Newbegin started Juniper Ridge. All Juniper Ridge products are made from 100% wildcrafted ingredients gathered by a small team of people that go into the wild for up to weeks at a time. The ingredients are then distilled, tinctured, infused or any of several other old world perfuming techniques in the Field Lab (pictured below) to create a scent unique to that harvest.

Juniper Ridge Field Lab Van

Each batch is hand numbered and produced in limited quantities, not by choice but by necessity. “We couldn't make any more if we wanted to—the plants and flowers are done for the year,” Newbegin says. 10% of all Juniper Ridge profits are donated to a portfolio of Western Wilderness Defense organizations. The company tirelessly works to promote education as to how best to protect the intact forest habitats of the West. 

Our Juniper Ridge selection includes backpacker colognes, cabin sprays, incense, trail soaps and denim spray.

All pictures taken from


Service is now stocking three fragrances from FIELE. All scents are blended by hand with natural grain alcohol and compounded in small, fresh batches in Santa Monica, CA. The fragrances are luxe, clean and a little earthy, with an emphasis on superior quality natural ingredients. Every composition is made with globally sourced wildcrafted and organic essential oils, CO2 extracts and absolutes.

Absolutes are similar to essential oils. They are concentrated, highly aromatic, oily mixtures extracted from plants. All batches are chilled and triple filtered prior to filling. 100% Cruelty-Free, not tested on animals.

Each fragrance comes in a 1.7 fl oz / 50 ml bottle and is an EDP (Eau de Parfum).


The name "FIELE", pronounced fil, is borrowed from an old West Frisian word meaning "to feel”. Frisia is a coastal region along the southeastern corner of the North Sea.

FATHER'S DAY JUNE 15TH June 03 2014

For this father's day, we've rounded up some store favorites that are sure to please dad. Above, wallets and card cases by Jack Spade & by Porter ($65 - $158). 

Castle Forbes fragrances ($95 - $145). 

Grooming products from Osma, Merkur, Omega, and Golddach's ($10 - $74). 

And for the dad who would actually want to...ties from Alexander Olch & Gitman Bros. ($98 - $150).

All available in-store at Service Menswear.


Service has received an addition to our growing selection of Histoires de Parfums colognes...year 1899 in honor of Ernest Hemingway. This complex scent with notes of bergamot, black pepper, orange blossom, cinnamon, vanilla, amber, iris, and vetiver combines the classic with the exotic. With time spent in Italy, Spain, and Cuba, this Hemingway inspired cologne appropriately brings together aromas reminiscent of the regions the great American writer spent his days. Comes in a 2FL.OZ bottle for $125 in addition to the miniature 14ML bottle for $36.


Histoires de Parfum offers an olfactory library, one which expresses stories in scent about famous personalities, opulent raw materials and iconic years. The creator of Histoires, Gerald Ghislain, first began refining his palette and nose through gastronomy, learning the art of combining and distilling savors. The art of perfumery had been a long time dream of his when he finally founded the company in 2000. He has since created an extensive line of rare and unique scents that are rich in temperament and extremely romantic. We're currently stocking seven scents that range from unisex to masculine.

The Service Staff has picked the three favorites from the first volume of this collection that were inspired by famous personalities who strongly influenced their generation. The name given to the perfume is that of their date of birth.  


Just in time for Valentine's Day, Service is stocking seven hand crafted scents (eau de toilette) from West Third's Societe de Senteur fragrance line. All scents come in 2oz bottles. We love this brand for it's understated, handcrafted, high quality, products which are proudly made in the USA!

Love First: Fresh flowers, patchouli, musk

Ode to You: orange peel, galbanum, angelica, iris, cedarwood, vetiver, patchouli, amber, incense, musk 7

Heartbreaks: citrus notes, muddled magnolia and peony, sweet apple, pear, chocolate, hazelnuts, amber

Spruce: juniper, water lilies, grapefruit, petitgrain tonic, sandalwood, sage

Ropes and Sails: grapefruit, calamanzi, muguet, jasmine, sage, juniper, rosewood, sandalwood, petitgrain

Tall Tales: amber, violet, clary sage, coriander, suede, tobacco, coffee, coco, vanilla

Road Trip: white musk, patchouli, star anise, iris, osmanthus, sandalwood, vetiver, cedar

Brick & Mortar

1400 South Congress Ave.
Suite A160
Austin, TX 78704

Store Hours

Monday - Thursday
Friday - Saturday

Contact Us

Phone: 512-447-7600

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