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THE UNBRANDED BRAND October 15 2013

"No branding, no washes, no embroidery, no ad campaigns and no celebrities." A straight forward pair of jeans that wear in perfectly over time. In store now! UNBRANDED is the perfect everyday jean that offers you a whole lot of bang for the buck. At $82 to $88, the maker's of Naked & Famous Denim now offer a new brand of slim, raw selvedge indigo denim, or selvedge chino, with all the best details that you might find in a jean that's far more expensive.

We've stocked two finishes. The first, a selvedge jean made from 100% sanforized* cotton 14.5oz Japanese raw rope-dyed indigo selvedge denim. The second, a navy twill selvedge chino. Each finish features classic selvedge details, a button fly, hidden back pocket rivets, chain stitched hems and a clean unbranded leather patch. We are stocking both finishes in a skinny and a tapered fit.

If you're the type to never wash your jeans, get ready to experience some of the best fading and crease marks ever. Here's an example of what the indigo denim looks like after 9 months of wear, 1 dip in the ocean at 5 months, and a wash at 6.

*Trivia: Sanforization is the process of pre-shrinking a fabric to eliminate the residual shrinkage, in this case of denim, to less than 1%. In contrast, fabric that does not undergo sanforization is likely to shrink up to 10% (a couple inches in the waist) on the initial wash and can continue to shrink up to 3 washes after. The sanforization process was developed by Mr. Sanford Lockwood Cluett in 1930 and we thank him very kindly for taking a large percentage of the guess work out of shopping for the perfect denim. Now bring that to your local pub quiz.

Blog

THE UNBRANDED BRAND October 15 2013

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