SUMMER ESSENTIALS FOR DAD June 12 2014

Dad's earn the reputation for having style that is pretty classic, if not a little basic. With that in mind, we put together a collection of items that are the basics of any guy's Summer wardrobe. Whether he's super stylish or doesn't like to think about what he's wearing at all, these featured products are timeless, modern, comfortable, and suitable for anyone...dad or not!

Above, Nixon Chrono All Black ($275), Nixon Sentry Leather White & Brown ($135), Nixon Sentry Chrono Black ($300).

Service 100% Cotton T-Shirts Made in the USA in Grey Heather, Sky Blue, Nopal Green, & Via Mar Blue ($35).

American Optics Spatula Temple Pilot Sunglasses in Silver, Gold, & Black ($70 - $75).

Penguin Slim Fit Basic Shorts in Vintage Khaki, Dark Denim, & Faded Denim ($65).

Available in-store and some online at servicemenswear.com.

ROUNDUP: MEMORIAL DAY WEEKEND May 21 2014

It's Memorial Day weekend, which means swimming, BBQ, sunshine (we hope!), cold beers, and relaxation. Service currently has 48 styles of swim trunks in stock, in addition to many styles of graphic tees, sunglasses, flip flops, and caps to get you set up for the Holiday weekend.

Clockwise from top left: Obey Blacklight Power Tee ($32), Sunpocket Sport Shiny Dark Green Sunglasses ($75), Deus Ex Machina Old Mans Boardshorts Gold & Navy ($75), Obey Bend 5 Panel Cap Cool Grey ($25), Vans Cali Over Washed Classic Slip-On ($68).

Clockwise from left: RVCA Ally Leaf Print Cap ($34), Vans Sloat Surf-N-Short Checkerboard Trunks ($58), Nixon Mellor Navy Red Nylon ($125), Birkenstock Arizona Leather Sandal Tobacco ($130), The Poster List Shapes & Sizes T-Shirt ($28), Super Panama Matte Light Havana Sunglasses ($259).

Clockwise from top left: Deus Ex Machina Wolf Head Trucker Hat ($28), Hartford VW Bus Swim Trunks ($175), RVCA Shaka Nene Tank ($28), St. Moritz Vintage Centari Sport Sunglasses Black ($45), Vans Authentic Brushed Twill Bachelor Blue ($62).

HOLIDAY ROUNDUP II December 10 2013

We had a little photo fun this morning and came up with some more great Holiday gifts from the Service stocklist. Hope you enjoy.

Above, Barbour wool messenger bag ($270) & Barbour waxed canvas backpack ($215).

Good looking Nixon watches in multiple styles ($175-$200).

Barbour striped wool travel bag ($400)...you might have to fight the Service crew for this one, we've all got our eyes on it.

And the outtakes...what a weirdo.

MEET THE SERVICE FAMILY - MATTHEW December 13 2012

Matthew, who's been at Service for a year and a half, moved to Austin from FLA when we was only one year old! When he's not working, Matthew plays soccer (It's been said he has a great soccer ass), and designs men's bags. He's been named the store's songbird; his specialties being Kate Bush and Mariah Carey.

Where else do you shop besides Service? What? I don't have anything left over after all my purchases at Service!

Are you feeling Christmas-y? No, the weather has been too hot. The cold the last few days has helped though.

What are your favorite holiday movies? Home Alone, the Rudolph one, and Misery.

Where's your favorite place in Austin to hang out? Most days you can find me playing cribbage at Centennial Park with my friend Vance Bondurant III. (Matthew is also the store's resident comedian!).

Matthew is wearing:

Penguin, window plaid blazer

Gitman Vintage, long sleeve over-dye dobby

Hartford, green corduroy pants

Florsheim, wingtip boot

Nixon, mellor cream watch

NIXON TIME TELLER P February 21 2012

Spring is around the corner and just in, the Time Teller P by Nixon in bright, bold colors. For those who prefer neutral and classic watch colors, Service is also offering them in dark and matte finishes All time teller P's are $75. Photos supplied by Nixon.