ELEPHANT 4 HAS LANDED... October 20 2014

Naked & Famous Elephant 4 denim has arrived at Service. This cult pair of jeans is cut from 22 oz raw, Japanese selvedge denim and comes in the tapered, Weird Guy fit. Why do we love this pair of jeans? Because they wear in so beautifully over time, it is like creating a one-of-a-kind piece of art. Below, we have posted photos of the Elephant 3 denim, the previous iteration of this jean, after 1 year of wear and many washes. This is the kind of denim people pay upward of $300 dollars for, to achieve the look of perfectly worn in jeans without doing the work. The below pair is what they look like when you do it yourself...custom denim that is unique to your body and lifestyle and looks better than any treated denim you'd find ready-to-wear. Buy a pair and get going on creating your own beautiful fade. You won't regret it and you'll have them forever until you want to do it again (and we bet you will).

Photo cred: Tate & Yoko.

Don’t miss out on our 2 in-store Naked & Famous Denim x GQ Magazine events coming up this week on Friday, October 24th and Saturday, October 25th. Our good friend Bahzad, one of the designers of Naked & Famous Denim, will be here starting Friday for a pop-up shop featuring boldly printed shirts from their Fall 2014 collection. We’re going to have a great promotion during the event as well as drinks, music, and delicious eats from Perla’s Seafood & Oyster Bar.

On Saturday, Bahzad will be in-store to answer any and all of your denim questions and will be making custom denim origami to gift along with any Naked & Famous Denim purchase. It’s going to be a great weekend and we can’t wait to see you there.

Now available in-store & online at servicemenswear.com.