NIKBEN swimwear is now available at Service! The Swedish designed swim trunks feature quick-drying fabric, mesh lining, and fun prints in a 14 inch out seam.  Just in time for summer, also makes for a great Father's Day gift when accompanied by a free backgammon gift box.


We are excited to welcome Afield to the Service family!

Afield was founded by brothers, Mark & Chris Scholes, and is based in Brighton, England. Together they have over 10 years experience in menswear design, production, and retail.

Travel and visual art rank high on the list of their influences for Afield. They combine contemporary cuts with colors and designs borrowed from sights, textures, and experiences gathered from globetrotting and although subtle, there are nods in this particular collection to artists like David Hockey as well as aerial photographer, Gray Malin.

In terms of fabrics, a variety of cotton & linen poplins, jacquards, dobbys, twills, and chambrays are used. For the knitwear, they used a variety of cotton yarns and different knitting techniques to give the garments interesting texture, look and feel.

Lastly, we love that Afield takes a conscious approach to sourcing from reliable and ethically sound suppliers. They work with a variety of factories in both Europe and Sri Lanka, where they pay regular visits to ensure that the expectations of high quality and ethics are met. 

Sunglasses Print shirt


Sunglasses Print shirt - detail

Sunglasses Print tee

Sunglasses Print tee - detail


Beach Ball Print shirt

Beach Ball Print - detail

Beach Ball Print swim trunks

Bikini Beach Babes Print shirt


Bikini Beach Babes Print shirt - detail

Contigo shirt

Libertine Floral Print shirt

Libertine Floral Print shirt - detail

Swimmers Print shirt


Swimmers Print shirt - detail

Swimmers Print - swim trunks

Swimmers Print tee

Swimmers Print tee - detail

Grecian Waves Print tee


Grecian Waves Print tee - detail

Grecian Print tee - navy


Pool Camo Print swim trunks


Shop all AFIELD in our brick and mortar store and online



Jean Vuarnet was a seven-time French ski champion by 1958.

A meeting with French optician, Roger Pouilloux, marked the start of the business adventure leading to the creation of VUARNET. During that meeting, Mr. Pouilloux offered the French ski champion a pair of his sunglasses as a token of his admiration.

The sunglasses, equipped with exclusive and patented Skilynx mineral glass lenses, enabled Jean Vuarnet to further improve his performance. The sunglasses would highlight contrasts and enhance depth perception in the fast downhill skiing along the slopes of Squaw Valley several months later during the 1960 Winter Olympics in which he won the gold medal.

Following this victory, the two men forged a friendship and decided to join forces in creating a brand that embedded their vision of constant innovation, high-performance, and French elegance. VUARNET was born. 

What makes VUARNET lenses the best on the market?

- The mirror double gradient-tinted coating, guarantees maximum protection against glare and reflections.

- VUARNET lenses are the only ones in the world designed to absorb up to 94% of infrared light, thus protecting your eyes from irritating dryness and heat.     

- An anti-reflection treatment on the internal face eliminates all unwanted reflections.

- Mass tinted, are naturally scratch resistant even against the most aggressive circumstances, like keys in your bag.

- Shock resistant measurement by ball-test; a ball weighing 16 grams is dropped from a height of 1.27 m onto the lens to test its shock a result of a safety treatment by chemical tempering.

- No chromatic distortion and a vision in high definition. Guaranteed.

- Provide exceptional clarity, producing sharper vision in comparison to plastic materials.

VUARNET ensures and guarantees the best: Protection, Clarity, and Durability.

Edge Pilot Taupe/Matte Gunmetal - grey lenses


Large Rectangle District Grey - grey lenses 

Large Rectangle District Honey Stripes - pure brown lenses

Medium Rectangle District Matte Black - grey lenses

Medium Rectangle District Tortoise - grey lenses

Medium Round District Amber - pure brown lenses

Medium Round District Honey - green flash lenses

Square District Shiny Black - grey lenses

Square District Matte Black/Clear - grey lenses

Rectangle Swing Matte Black - grey polar lenses


Rectangle Swing Brushed Silver/Pure Grey - blue flash lenses

Rectangle Swing Gunmetal - grey lenses

Pilot Swing Legend Blue Grey - silver flash lenses


Pillow Swing Silver - grey polar lenses



Round Swing Brushed Silver - blue polar lenses



Round Swing Matte Black - grey lenses


Shop all Vuarnet sunglasses online or in store. 



HOLIDAY GIFT IDEA No. 4: BARBOUR December 19 2016

In 1894 Barbour was founded in the port of South Shields, England, by John Barbour, who saw a need for waterproof, reliable, outerwear among working communities. 

Barbour is still run by the Barbour family and the Bedale jacket is still made in England to this day. Despite traditional connotations with rural life, Barbour jackets have increased in popularity as an urban fashion item as they make for perfect all-weather pieces.  

Some customers keep Barbour waxed jackets for years, sometimes decades. Among such people, the wear-and-tear on the garment can be addressed by Barbour’s repair service, which will patch, reinforce, and re-wax jackets.

Barbour is traditional, timeless, and tough. Their iconic looks have endured generations.

Waxed Ashby Jacket - navy

Waxed Ashby Hood - navy

Waxed Ashby Jacket - olive

Bedale Waxed Jacket - rustic 

Penston Wool Double Breasted Jacket - navy

Lowerdale Quilted Vest - navy

Lowerdale Quilted Vest - olive


Polarquilt Waistcoat Zip-In Liner - olive 


Shop all Barbour on our online store or at our brick and mortar location.


Norden Goods is run by husband and wife Erika and Pete Panciera in California. The stoneware containers are hand thrown in Encinitas, CA, and the candles are poured in their studio using U.S.A. produced soy wax, a blend of essential oils, and fragrance oils.
Not only do the candles have an impressive 80hr burn time but you'll also want to keep the ceramic containers after you are done burning the candle and repurpose them. 
In a world filled with disposable goods, Norden strives to provide products that can be passed down for generations and Service seconds this sentiment. 
Big Sur - 12oz - 80 hr burn time
Fragrance: Oakmoss, Pine, Citrus, Wood Smoke
Smells Like: Being in a mossy cedar and pine forest with a slight hint of campfire. 
Monhegan  - 12oz - 80 hr burn time
Fragrance: Sandalwood, Tobacco, Leather
Smells Like: Caramel sweet pipe tobacco mixed with saddle leather and sandalwood, slight hint of spicy cinnamon.
Ojai  - 12oz - 80 hr burn time
Fragrance: Frankincense, Cypress, Patchouli, Palo Santo
Smells Like: Dry wood paneling, earthy grass, resinous citrus, woody incense
Øresund  - 12oz - 80 hr burn time
Fragrance: Balsam Fir, Grapefruit, Ambrette Seed
Smells Like: Pine needles, bright citrus, earthy finish
Gift Set with  Ojai, Big Sur,  Øresund - 5oz each - 20hr burn time a piece
Idyllwild incense - 20 sticks - 45 min burn time
Fragrance: Cedarwood, Sage, Vetiver, Citrus
Smells Like: Dry, earthy, herbal desert sagebrush and cedar forest. 
Ojai incense -  20 sticks - 45 min burn time
Fragrance: Frankincense, Cypress, Patchouli, Palo Santo
Smells Like: Dry wood paneling, earthy grass, resinous citrus
Øresund incense -  20 sticks - 45 min burn time
Fragrance: Balsam Fir, Grapefruit, Musk
Smells Like: Crackling wood, pine needles, bright piney citrus
Buy Norden Goods in store or online


Johnston & Murphy started out of the then owner's humble home in Newark, New Jersey in 1850. They rose to stardom pretty quickly in the same year as they made shoes for the President at the time, Millard Fillmore, and have continued to make custom made shoes for every President thereafter. 

Johnston & Murphy continues to be a pillar of classic workmanship and a beacon of American style with a commitment to quality, craftsmanship, and innovation that set the standards for men everywhere.

"We realize that men today have to walk the line between modern and classic, cool and comfortable. And that dressing to impress is as important today as it was in 1850. We've spent many years helping men do just that. And we're not finished yet." - J&M

Give the gift of boots this year, ya'll.


Fulton Chukka - black


Fulton Chukka - brown 


Fulton Cap Toe Boot - dark brown 


Shop for Johnston & Murphy boots online or at our brick and mortar. 

HOLIDAY GIFT IDEA No. 1: BasShu December 06 2016

Now in store: handsome aprons and coasters from the Japanese company, BasShu. 

In Japan, there is a focus on tradition and there are many manufacturing locations known for not sparing time or expense in the production of goods. One of these areas is in the Western area of Japan, a place known for “Banshu Weave,” where the brand BasShu was born.

The soft, natural, Banshu weave has a unique texture and comes from 200 years of technological tradition which has been continuously perfected to this day. BasShu proudly boasts that the pride of the local artisans is interwoven into the fabric. For that reason, they referenced the weave in their brand name.


Chambray Navy Bib Apron

All the aprons are suited for multi-use and feature two unique pocket designs in the front. BasShu's iconic red stitch button hole is on the left pocket and a cat eye button is used.


Chambray Khaki Bib Apron


 Tri Color Stripe Bib Apron


Chambray Navy Coasters

The coasters are 100% cotton chambray and are woven gently giving them a natural soft hand. They are double stitched for longevity. 


Khaki Chambray Coasters


TriColor Stripe Coasters - Navy 



Pinstripe Blue Coasters


Shop for above BasShu items online or in store. 







Fall is here and we're excited about all of our new seasonal arrivals including a few special (and limited!) pieces from our friends at Reigning Champ.

The Midweight Twill Terry fabric has been a signature essential from Reigning Champ since its inception. As a part of their "Core Program" The Full Zip Hoodie is another basic staple adhering to the expected details and quality, championed by the Canadian company. This seasons hoodie, as seen above in a special olive color for Fall/Winter 2016, features athletic details in flatlocked seams, half raglan cut sleeves - visible at rear, contrast drawcord, ribbed cuffs, bottom hem and side gussets.

We also carry the hoodie in black (in heavyweight and midweight), navy, and heather grey, as always. 


Crew Jersey Knit Tee, olive

The Ringspun Tee, also part of the "Core Program," comes handcrafted in Canada from 100% cotton, featuring flatlock seams with bartack reinforcements, creating a highly considered layering essential.

We are carrying it in two special Fall/Winter 2016 colors, olive and heather charcoal (see below), as well in classic black, white, and heather grey. 


 Crew Jersey Knit Tee, olive - detail


 Crew Jersey Knit Tee, heather charcoal 


Crew Jersey Knit Tee, heather charcoal -detail

Shop all of our Reigning Champ offerings including the above seasonal items on our online store or at our brick and mortar. 



Slim Crew French Terry, burgundy / Slim Crew French Terry, heather grey
Service is pleased to announce a few new Fall arrivals from our friends at Naked & Famous including a couple sweatshirts from their growing knitwear collection and several new raw denim washes.
Weird Guy Kevlar Blend Selvedge Indigo, 13oz -  N&F chose a Kevlar®-enhanced Japanese selvedge denim to craft these dark-wash jeans. The high-tech fiber makes the denim super strong and adds a unique subtle luster. Kevlar® is known for being 5 times stronger than steel, but note that these jeans are not bullet proof.
Weird Guy Elephant 2 Revenge, 22oz -  The newest installment in the legendary Elephant series from Naked & Famous is a reissue of the highly-coveted Elephant 2, now with contrast stitching. 
Weird Guy Rusted Blue selvedge, 13.5oz - Dyed in a unique indigo greencast dye which gives it the unique "rusted blue" color. Also features tobacco colored thread throughout. 
Skinny Guy Natural Indigo Selvedge, 12.5oz.  An old-fashioned selvedge denim featuring a lighter-colored natural shade of indigo. Inspired by vintage denim of the west, this sanforized fabric will age to an even lighter shade of indigo after extensive wear.
Shop above N&F styles at our brick and mortar or our online store. 


This just in: Vintage print inspired indigo shirts from a couple of Service's favorite brands, KATO' by Hiroshi Kato and GANT. 

The KATO' items are made with Japanese fabric and are 100% cotton. They come in a slim fit. 

The GANT items are 100% cotton with indigo dyed yarns. They come in a slim "hugger" fit. 

KATO' Slim French Seam Aloha Chambray w/ detail - light indigo


KATO' Slim French Seam Japanese Chambray Flower w/ detail - faded indigo


KATO' Slim French Seam Dot-Flower Chambray w/ detail - light indigo


GANT Japanese Floral Oxford, Slim Fit, w/ detail indigo


GANT Geometric Print Oxford, Slim Fit, w/ detail - light indigo


Shop above GANT and KATO' by Hiroshi Kato items in store now. 



New clever graphic tees from Made in USA brand, ALTRU, have arrived!

Since 2002, founder Jonny Hughes and his design team at ALTRU, have been striving to create instant classics in their product, gathering inspiration from vintage designs, their frequent travels, and in collaboration with other artists and cultural institutions like LIFE Magazine and Polaroid, to name a few.

The result is a laid-back men's style that is unmistakably Californian; the home base of the brand.

All the tees are enzyme prewashed for super soft hand feel and reduced shrinkage. 

"Water You" Tee, marina blue, 100% cotton


Solvem Probler Tee, heather grey, tri-blend jersey


Shadenfreude Tee, sand, 100% cotton


Shop ALTRU tees in store now!


John McCambridge at the shop

Artist and surfer John McCambridge and artist Johanna St. Clair opened Mollusk in 2005, with some help from their artist and surfer friends, in the then sleepy area of Ocean Beach in San Francisco. They started by selling t-shirts and hand shaped surfboards and eventually grew into a full apparel and surfboard operation. They eventually opened retail spaces in Venice and Silver Lake and continue to make it a priority to produce their goods in the USA, which we love.

Johanna St. Clair and Nina

On any given day they have events at their shop from art installations/openings to slide shows to music performances because John believes that it's important to have a communal environment, much like the surf shops that he grew up going to. Joanna creates a lot of the graphics that you find on their tees and Nina, their 9 year old daughter, can sometimes be found folding shirts at their Ocean location for $10 an hr. It's a family affair and a community space as much as it is a retail space, and keeping things fun is a big part of Mollusk's success as a brand. 

Check out the new arrivals that we have in store now including the tees and chinos pictured below.


Flying Fish tee


Oaxaca tee


 Olde Whale tee


Olde Whale tee - detail


 Hemp Pocket tee - light indigo


Hemp Pocket tee - light indigo detail


Hemp Pocket tee - trinity green


Striped Pocket tee - forest green


Chinos - dull khaki / graphite 


Check out some more of Johanna St. Clair's art here.

Shop above Mollusk items in our store now!


"Inspired by and designed for individuals who want to be connected to the process, ingredients, and people behind the goods they purchase, Square Trade Goods was founded on the ideals of authenticity and craftsmanship."

We are pleased to introduce Made in USA brand, Square Trade Goods, into the Service Menswear family. The three candles in stock are hand poured in Richmond, Virginia, using all natural ingredients made in the USA, including USA grown soy wax. They boast an impressive 55hr burn time.



Warm, smokey and sweet. Woodsmoke mixed with pine and cedar woods topped off by the subtle sweetness of amber.


"Big Sur"

With a mixture of Cedar, Sandalwood, Musk, Smoke and Sea Salt Air this candle evokes memories of driving down Highway 1 with the windows down. Breathing in the fresh ocean air mixed with the giant redwoods and fires from the Big Sur Cabins. 


"Roaring Pines"

Inspired by their good friends Roaring Pines and their shared love for American manufacturing. Heavy notes of fresh balsam and spruce, both sharp and invigorating.


Detail: back of candle


Shop Square Trade Goods candles at our brick and mortar now!


At Service Menswear we love it when artists collaborate with our favorite brands. 

The "Lurker Tee", with art by artist Nathaniel Russell, was designed especially for Mollusk and like all of Mollusk's items, it's Made in the USA. This special heather grey edition is available only at Mollusk and Service Menswear.


Lurker Tee, heather grey


Lurker Tee detail


Check out more of Nathaniel Russell's work here.


Shop for above limited Mollusk tee in store now! 




We have new cap arrivals from RVCA, a Service Menswear mainstay, and we took a few of our favorites out into the urban landscape.

Check out the results below and stop in to see our full collection of great Summer basics from RVCA including shorts, tees, golfs, tanks, swim trunks, shirts, and many more caps. 

Tonal Twill Snapback, white/wine


VA Snapback II, black/grey


 Tonal Twill Snapback, dark navy


 VA Snapback II, olive


Tonal Twill Snapback, black


Shop all above RVCA in store now. 


Filled Optical socks

Service is fully stocked with Swedish brand Happy Socks and they are pure joy for your feet.

Check out a few of the styles that we have below but also be sure to stop in to see the rest of our collection as well as sock gift boxes and Happy Socks boxer briefs. 

Dot / Big Dot / Red-Blue Star


Hello / Optic / Filled Optic


Shroom socks


BBC Astronaut / Lily / Thin Stripe


Filled Optic / Eternity / Dot


Eternity socks


Dot / Optic / Triangle


Shrooms / Eternity / Punk Love


Dot socks


Check out the above Happy Socks in store now.


Service is proud to introduce California-based Captain Fin, a surfboard fin manufacturing brand humbly started in lifelong surfer's Mitch Abshere's garage in 2006. They are known for being one of the first companies to put artwork on high-performance surfboard fins and very quickly gained a good reputation in the surf industry.

Abshere opened a retail shop in 2009 that sold vintage clothing as well as their own fins and quickly branched out to making apparel inspired by vintage beachwear and always featuring Captain Fin's trademark anchor image. Their company slogan is simply "Back to the Beach." 

Captain Fin is now a global fan favorite and even sponsors a surf team including surfers Alex Knost and Dane Reynolds amongst others. 


OG Anchor 6 Panel Hat, heather grey


Sanders Horizontal Stripe Tee, heather blue


"Straight Up" Horizontal Stripe Golf, natural 


Super Chino Shorts, camel


Cam "Oh Yeah" Boardshort, 19", olive - quick dry


Time Warp Boardshort, 19," grey/yellow - quick dry


 Shop all Captain Fin at our brick & mortar only.  



The Poster List tees have arrived for Summer! As always, they are Made in the USA, have an extra soft hand-feel, and are inspired by all things that we love, including typography, graphic design, and tacos.

Here they are photographed in their natural habitat.

Taco Tuesday Tee, heather grey


Pool Party Tee, white


 Red & Blue Stripe Pocket Tee, white


Blue Triangles Tee, heather grey


Shop The Poster List tees in store now.




We rounded up a few of our favorite red, white, and blue items for America's big birthday. Have fun and stay safe celebrating the 4th.

From L. to R. clockwise:

1. ambsn. 18" U.S. Flag Boardshorts. red/white/blue. $58.

2. RVCA. S/S Slim Fit. vintage white. $68.

3. Happy Socks. Dot Stripe. blue/red/white. $12.

4. Havaianas. Flip Flops. red. $18.

5. Service. Have-A-Hank Bandana. MADE IN USA. white. $6.


1. ambsn. "F Yeah" Reverse Image Tee. MADE IN USA. bone. $35.

2. Happy Socks. Filled Optic Boxes Sock. navy/red/white. $12.

3. Deus Ex Machina. Rugby Swim 15" Short. blue fade. $78.

4. Service. Have-A-Hank Bandana. MADE IN USA. red. $6.

5. Havaianas/Style West. Americana Flip Flops. navy/red/white. $25.


1. Havaianas/Style West. Americana Flip Flops. white/navy/red. $25.

2. RVCA. Sure Thing Stripe Golf. vintage white. $45.

3. Happy Socks. Stars & Stripes. blue/red/white. $12.

4. ambsn. "F Yeah Burger" Trucker Hat. navy. $35.

5. Service. Have-A-Hank Bandana. MADE IN USA. navy. $6.

6. Banks. Splice Boardshorts. dirty denim/red. $68.


Shop all above items in store now.




On what felt like the hottest day of the Summer so far, James and I went to Peter Pan Mini Golf, an ever endearing Austin landmark. The idea was to take shots of some of our new arrivals from a few classic brands, Vans and MOSCOT, in one of our favorite, classic locations. 

We also went there to stake out the terrain for a future fashion show. That's all we'll say right now about that...

Anyhow, we got our tickets, golf balls, clubs and set out on our sunny Summer Solstice adventure. 

Old Skool (Canvas) - classic white 

The Old Skool lives on! This Vans classic skate shoe and first to bare the iconic side "jazz stripe," is a low top lace-up with sturdy canvas uppers, re-enforced toecaps to withstand repeated wear, signature rubber waffle outsoles, and padded collars for support and flexibility. The Old Skool represents timeless skate style with durability that keeps on giving. And they are vegan, which is unusual for the Old Skool style which usually features a leather padded collar and toe cap.

Old Skool - chestnut/true white


Old Skool - midnight navy/true white 


Old Skool (Canvas) - brindle


MOSCOT in their (un)natural habitat

Service Menswear is one of the few places where you can get MOSCOT frames in the great state of Texas. 

MOSCOT is a New York City Institution renowned worldwide for its iconic eyewear. MOSCOT is known for combining refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its eyewear. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical shop, which I can and will personally attest to. 

Lemtoshes (the style we took out to the green) are round, bold, nerdy, and have served creative, thoughtful, free-spirited intellectuals and artistés like Buddy Holly and Truman Capote, to name a few.

Lemtosh - blonde/green 


 Lemtosh - brown ash/brown


 Lemtosh - tort/green


The Slip-Ons on the slide.

Last but not least, we have two Vans Slip-Ons in stock. 

Forty years after its inception Vans had started to produce pattern number 48, the Classic Slip-On. The black pair that we have in stock features a low profile, a slip-on canvas upper with elastic side accents, the Vans flag label and Vans original waffle outsole.

The Oxford & Leather Slip-On 59 is a little different as it features low profile slip-on uppers made with textile and leather detailing. It also includes padded collars, elastic side accents, and the signature rubber waffle outsoles. 

Slip-On 59 (Oxford Cloth/Leather) - blue/true white


Classic Slip-On - black

Check out the Old Skool and Slip-On Vans as well as the Lemtosh MOSTCOTs in store now.

We urge you to go play at Peter Pan Mini Golf, it's truly awesome. Get more info about them here

Keep Austin weird, ya'll. 






Happy Summer, ya'll! Service Menswear is fully stocked with Jungmaven striped tanks and tees to usher in the heat.
Jungmaven founder Robert Jungmann has been working with hemp textiles and natural dyes since 1993. All the knits are dyed with indigo, black tea, coffee, and turmeric.
Jungmaven's vision is to get everyone in a Hemp T-Shirt by 2020. Why? The more farming of industrial hemp the better for the environment. Hemp cleans oxygen, water and nourishes the land. Hemp uses very little to no pesticides or insecticides and needs a fraction of the water that cotton takes to grow. 
The knits are a hemp/organic cotton blend, giving them a soft hand feel and good structure. They are also Made in the USA, which we love.
Yarn Dyed Stripe Tank, new blue 
Yarn Dyed Stripe Tank, red/blue
Yarn Dyed Double Stripe Pocket Tee, new blue
Yarn Dyed Double Stripe Pocket Tee, new blue - tag detail
Yarn Dyed Stripe Pocket Tee, red/blue
Yarn Dyed Stripe Pocket Tee, new blue
Shop all Jungmaven in store now. 


For the final installment of Father's Day Ideas from Service, we think the gift of a scent is a perfect suggestion. We carry a variety of amazing scents for the home and for the body. Scroll down for brief descriptions and then come in and smell for yourself!

We hope everyone has a wonderful Father's Day.


Palo Santo - A personal favorite of the store, Palo Santo, is a mystical tree that grows on the coast of South America and is related to Frankincense, Myrrh and Copal. In Spanish, the name literally means “Holy Wood”.  It is part of the citrus family and has sweet notes of pine, mint and lemon.

Juniper Ridge: They formulate Wilderness Perfume by distilling and extracting fragrance from wildflowers, plants, bark, moss, mushrooms, and tree trimmings that they harvest on the trail. All of their products are named for the wild places they come from.

White Sage Room Spray - Scent notes: Noble Fir. Wild harvested in the California Mojave of the Desert Southwest.

Cascade Forest Room Spray - Scent notes: White Sage. Wild harvested in the Cascade mountains of the Pacific Northwest.


Juniper Ridge Campfire Incense:

White Sage - Scent notes: Earth, sunlight on varnished desert rock, spicy resin

Douglas Fir - Scent notes: Mountain lodge fireplace, forest campground.

Desert Pinon - Scent notes: Sweet Pine, resin, desert campfire, chiminea.

Death Valley - Scent notes: Cinnamon, desert campfire, woodstove.

Juniper Ridge Cabin Spray:

Sierra Granite - Scent notes: Woody, warm, green Glacier-fed river, sun-washed boulders, mountain cedar on the campfire, pine pollen on Gold Lake, the first hint of autumn air in the High Sierra summer.

Big Sur - Scent notes: Minty, misty, ocean: Mist climbing the sage gardens of California’s central coast. Cypress and Monterey Pine pitch in black soil rife with mushrooms. Deep redwood canyons giving way to endless wildflower meadows under Junipero Serra Peak.

Histoires de Parfums: The mythical characters of a long past time have been brought back to life by Histoires de Parfums by creating a fragrance for each of them.

1725 Casanova - Top Note: Bergamot, Citrus, Grapefruit, Licorice. Heart Note: Lavender, Star Anise. Base Note: Vanilla, Almond, Sandalwood, Cedar, Amber

1899 Hemingway - Top Note: Italian bergamot, juniper, black pepper. Heart Note: Orange blossom, Florentine Iris, Cinnamon. Base Note: Vanilla, Vetiver, amber

1828 Jules Verne - Top Note: Grapefruit, Citrus, Tangerine, Eucalyptus.Heart Note: Nutmeg, Pepper.Base Note: Cedar, Incense, Vetiver, Pine cone.


Fiele Fragrances: Based in Santa Monica, Fiele Fragrances produces old world artisanal perfumes reinterpreted for the modern day. Developing its formulas in-house, Fiele blends all its fragrances with quality natural ingredients in small, carefully handcrafted batches.

Viola - Scent profile: citrusy green, fresh, cool grass, earthy, aromatic.

Juniperus - Scent profile: fresh, woody, aromatic.

Etat Libre D'Orange: With an emphasis on originality, audacity, authenticity and freedom of expression, Etat Libre d’Orange proposes surprising olfactory compositions, without any limitations in terms of creativity, raw materials, or expense.

Je Suis Un Homme - Notes: Bergamot, bitter orange, lemon, myrtle, cinnamon, sunflower, cognac accords, leather, patchouli.

Antiheros - Notes: Lavender, musk, cedarwood.

Herman A Mes Cotes Me Paraissait Une Ombre - Notes: Blackcurrant buds, black pepper, galbanum, calypsone, geosmin, frankincense, pepperwood, petalia, rose absolute, patchouli, ambroxan.


Hugh Parsons: Hugh Parsons was a British manufacturer of silk ties and other men's accessories. Establishing his business in London during the 1920s, he quickly made a name for his brand throughout Europe, the reputation of which endures into the 21st century as a symbol of elegance and British traditions. Beginning in 1988, the brand expanded its offering to include a line of men's colognes.

King's Road - This aromatic and spicy scent has notes of grapefruit, currant buds, bergamot, lavender, rosemary, anise, magnolia, jasmine, pepper, cinnamon, and nutmeg.

Traditional - This spicy and sophisticated scent has notes of lemon, mandarin, blackberry, pepper, angelica, cardamom, juniper, sandalwood, cedarwood, and ambergris

Thirdman: Minimalism, abstraction, quality, and lightness. These are the code words that define luxury for Thirdman and its contemporary, unisex take on the eau de cologne.

Eau Profonde - Notes: ambergris, neroli, bergamot, lime, orange and woodsy notes for depth.

Juniper Ridge Backpacker Cologne:

Siskiyou Big Sur - Scent notes: Spicy, dark, layered A deep veldt of ginger cedar forests from the land of endless mountains and rivers. The tallest forests of the world, dark and dappled rising from a bed of bark laden soil. A bouquet of conifers, way back in the roadless Marble Mountains; all the mystery of the Klamath River knot of tributaries and canyons.

Big Sur - Scent notes: Minty, misty, ocean: Mist climbing the sage gardens of California’s central coast. Cypress and Monterey Pine pitch in black soil rife with mushrooms. Deep redwood canyons giving way to endless wildflower meadows under Junipero Serra Peak.


Shop all above scents in store now.




"Stay Sharp" Pencil Set

We have amazing gift options for Father's Day, big and small, from Owen & Fred, a brand based in Brooklyn, NY. They transform the every day into extraordinary objects and their products are proudly designed and made in the USA. Everything from pens for his desk to leather coasters for his home to shaving kit bags for the bathroom and everything in between. We've got dad covered.

"Another Great Idea" Pen - black

"Another Great Idea" Pen - maroon

Lego Cufflinks - black

"Little Lady" Tie Bar - pure sterling silver 

Tie Bar - pure sterling silver

"Cool. Calm. Collected." Comb - black


"You Earned It" Bottle Opener

"It's Only Money" Money Clip - sterling silver plated


NFL Football Coaster Set - leather 

"Whiskey and How to Enjoy It" Gift Set

"Work Hard Play Hard" Duffel - army green

"Work Hard Play Hard" Duffel - brown


"This Bag is Not Yours" - leather tag comes included with the "Work Hard Play Hard" Duffel bags



"Hey Handsome" Shaving Kit Bag - navy

"Hey Handsome" Shaving Kit Bag - grey


"Hey Handsome" Shaving Kit Bag - green

"Hey Handsome" Shaving Kit Bag - brown


Shop all Owen & Fred items in store now!




Green and Blue Stripe

This Father's Day, we suggest that you get dad timeless and lightweight Summer pieces from one of our favorite brands, KATO' by Hiroshi Kato.

We love KATO' for many reasons, a few of them being the impeccable craftsmanship, the attention to detail, use of fine fabrics, and classic cuts. 

All of the key elements are joined harmoniously with the textile tradition from Japan’s oldest city and cultural hub, Kyoto, and the vision of Hiroshi Kato to give birth to unique Made in USA garments that combine comfort, durability and style.

Simply put, he creates thoughtful, one-of-a-kind vintage-inspired pieces. 

“A garment simply completes the man. And the garment is not complete without the man wearing it.” -Kato 


Indigo Stripe Jacket - MADE IN USA


Indigo Stripe Chino - MADE IN USA


Textured Stripes


Embroidered Chambray


 Embroidered Chambray (detail)


Unstructured Jacket - MADE IN USA


Polka Dot


Shop all KATO' at our brick and mortar now.



Aviator Series: Aviator Chronograph -olive nylon strap / Aviator Chronograph -brown strap

We want to welcome Jack Mason into the Service family and suggest their beautiful Nautical and Aviation inspired watches for Father's Day, which is just around the corner!

The watches are designed and developed in Dallas and feature Super Luminova markings for easy reading during the day or night, a hard mineral crystal face, a 3 year warranty from date of purchase, Japanese Quartz movement, and each dial is hit with a subtle red, white, and blue marking on the second hand, which match the colors of the American Flag.

As an added bonus, the watches with leather straps have a quick release feature so interchangeable leather straps are a fun option.


Aviator Series - back and side view

The Aviator Series options include the Chronograph (in layman's terms, a stopwatch/timer) and the 3 Hand. The face on both is inspired by the instrument gauges of an aircraft. All the Aviators have a star on the dial representing the Lone Star state and the front of the plane etched on the back of the watch.  

Aviator Series: Aviator 3 Hand -brown strap / Aviator 3 Hand Automatic - brown strap

The Aviator 3 Hand Automatic is self winding. The mainspring is wound automatically as a result of natural motion of the wearer's arm.

Aviator Series: Aviator 3 hand -stainless steel / Aviator 3 Hand -tan strap

Nautical Series: Nautical Chronograph -brown strap / Nautical Chronograph -navy strap


Nautical Series -back and side view

The Nautical Series also includes the Chronograph and the 3 Hand. The face on both is inspired by nautical instruments. All the Nautical pieces have a start on the dial representing the Lone Start state and ship's wheel etched on the back. 

Nautical 3 Hand -navy strap


Shop all Jack Mason watches in store now! 



Chris Burkard "Aleutian Wave" / Chris Burkard "Alberta" Packable swim short

Service is once again fully stocked with items from California based brand, ambsn

We're especially excited about the collaboration that ambsn did with self-taught photographer, artist and surfer, Chris Burkard. The collection features a special swim short and tee featuring his awe inspiring, layered landscape photography. The use of natural lighting techniques is prevalent throughout Burkard’s work as well as capturing humanizing moments in both cultural and natural landscapes

View more of Chris Burkard's photography here!

Also, check out the rest of our selection of ambsn's newest tees, button down shirts, hats, and swimwear. Note the novelty prints inspired by Summer and American pride, just in time for July 4th. 

"Palmero" Tailored Fit Shirt, bone / "Village" Tailored Fit Shirt, ash grey


"Parrot" Tailored Fit Shirt, coal 


"F Yeah" Reverse Image Tee, bone / "Mouthful" Image Tee, coal


"High Desert Wolf" Tee, coal - front and back


18" U.S. Flag Boardshorts, red/white/blue / 18" Parrot Boardshorts, coal

"Burgerworld" Six-Panel Hat With Leather Closure, denim

"Sunny's" Six-Panel Hat With Leather Closure, melon

"Eyes" Six-Panel Hat With Leather Closure, black

"F Yeah Burger" Trucker Hat, navy

Shop for all ambsn items in store now. 



Service Menswear is excited to present a hat, shorts, swim trunks and tees from The Critical Slide Society (TCSS).

Founded in 2009 in a seaside village on the Central Coast of Australia, TCSS was launched by a couple of like minded surfers, Jim Mitchell and Sam Coombes, who, with a good sense of humor and a keen eye for art and design, had the vision of an authentic, creative label as a platform to celebrate an emerging alternative movement within surf culture: one that’s less about the winner’s podium and more about the simple joy of a deeply engaged surfing life.

TCSS works with artists, photographers, designers, filmmakers, surfers from across the globe, all of whom share a similar outlook. TCSS unique approach and its detail oriented design, has quickly become recognized for being one of the leading surfwear companies in originality.

Mitchell and Coombes describe the company in their own words: "A slippery little creature. Wrestled from the minds, pencils & sketchbooks of a small few in Australia & the United States, fed on a strict diet of colorful foam mowers, soulful skeg flexers (past & present) and the versatility of the humble surf craft beneath our feet.”

Paradise Bucket hat


Live Fast Tee


Live Fast Tee details


Island Life tee


Island Life Tee details


Mr. Perfect Walkshort


Plain Jane 16" trunks


Transit 16" boardshort


Buy all TCSS items in store now. 



Service is fully stocked with Mollusk items including shirts, button downs, shorts, swim trunks and chinos for the Spring and coming Summer. 
Mollusk Surf Shop, founded in 2005, has become a staple of the surfing scene and California coastline and they consider their storefronts in San Francisco, Silver Lake and Venice Beach hang out spots and homes for the surfers and artists living in those communities. 
Their brand ethos comes from those euphoric moments (surfing), or golden light (nature) and perfecting their products (craft). The clothing line has grown from T-shirts to a comprehensive line of tailored beachwear inspired by classic 60’s clothing. 
They are proud to be an ethical company and a wonderful purveyor of Made in the USA clothing. 
4/4 Striped Tee, fog  /  Olde Whale Image Tee, faded black
Bright Black Tee, black  /  Hang Loose Image Tee, fog
Cosmos Tee, pale blue confetti  /  Bio Dome Tee, heather grey
Summer Shirt, fog  /  Summer Shirt, blue flower
Vacation Trunks, navy  /  Vacation Trunks, mash green
 Walk Shorts, stone grey  /  Walk Shorts, bay grey
 Mollusk Chinos, faded black
 Mollusk Chinos, mash green
Mollusk Chinos, bark
Shop all above Mollusk items in store now.


Pill Cap, navy/red

An assortment of trucker hats, tees, and swim trunks from Deus Ex Machina are here for Spring! Combining the romantic era of old school motorcycling and surfing with a bit of new age cool is the backbone of Deus (day-us) Ex Machina, which translates from Latin roughly as “God from the machine”. As always, Deus is a celebration of a culture of creativity, inspired by all the pursuits of fun. They also make bicycles, motorbikes, surfboards, movies, food, art and books. Everything the company churns out has an old-school vibe, nostalgic without seeming dated.

Dare Jennings, the founder, still doesn’t quite know how a self described radical, left-wing, university-drop-out, comic-reading, pot-smoking, surfing, rock ‘n’ roll rat-bag with a short attention span managed to turn a few ideas into a globally successful business.

“If you build it, they will come – won’t they? It’s a philosophy and the philosophy manifests itself in many different ways. That’s what attracts people to what we’re doing. If you don’t take that risk then you’ll just end up with something that’s the same. Take the risk, you have to take the risk, and back yourself.”  -Jennings


Chambray Shield Cap, black


Surf Girl Cap, burgundy


Surf Girl Cap, dark green


Wei Texture Stripe Tee, green/blue/cream


Wei Indigo Stripe Tee, white/navy


Tugu Scales Boardshort 17", black/white


Shop all new Deus Ex Machina items above in store now.


Natural Cotton Linen Check 

New for Spring, Service is now stocked with fun novelty prints, plaid and solid color styles of button down shirts from our friends at Naked & Famous. All the shirts come in regular fit which allows for an easy fit in the body and arms. Contrary to the photos, they are only available in short sleeve which you will find to be mostly exclusive to Service Menswear. As always, N & F's shirts are made with 100% Japanese cotton and assembled and sewn in the oldest existing shirt factory in North America, which was founded in Quebec in 1894.


White Chambray Multicolor Neps


White Chambray Multicolor Neps (detail)


Tigers & Waves

Tigers & Waves (detail)


Double Weave Slub Gauze in black 


Double Weave Slub Gauze in white 


 Blocks & Roberts Jacquard 

Blocks & Robots (detail)


Shop above Naked & Famous shirts in store only. 



New in store arrivals from one of our favorite brands, Velva Sheen, a manufacturer of American sportswear since 1932. Originally based out of Cincinnati, Ohio, the company produced tee shirt blanks for iron-on graphics and was the go-to brand for sweatshirts, t-shirts, and sportswear for camps, colleges, and the United States Armed Forces.

Now based in California, Velva Sheen continues to cut and sew all of its products in the United States of America. Proudly using domestic cotton and traditional techniques, the brand manufactures the best pieces from its archives. The result is a collection of classic knits that have a truly vintage look and feel.

Velva Sheen tees run small. Be sure to size up!


Henley circular knit (available in burgundy and black)


Narrow Wave Stripe Pocket Tee (available in oatmeal)


Pocket Tee Circular Knit (available in heather grey, grey)


Pigment Dye Tees (available in beige, burgundy, navy, olive)

Shop all Velva Sheen tees in store now. 


Summer is just around the corner and Service is once again carrying classic swim trunks from Sundek; a brand that has been making quality swimwear since the early 40's. 
In 1958, San Francisco SUN-DEK of California decided to increase its collection by introducing a small line of nylon shorts especially designed for surfing, thus creating Sundek, one of the first brands dedicated to the sport. Innovative solutions like using velcro instead of zippers, putting colorful tropical prints on cotton and their characteristic two-ply quick drying nylon and triple stitching guaranteeing durability over time soon made demand increase.
The Sundek board short is also highly recognizable, always featuring a rainbow on the back and is one of the most widely distributed surf shorts on the market. Once used and created primarily for surfing, it has now become a beachwear classic.
14" "Speedboat Print" Swim Trunks
17" "Surf Print" Swim Trunks 
17" "Midnight #10" Swim Trunks
Shop for above Sundek styles in store now.


Bandana Print Shirt

Service is very excited to present new Spring arrivals from CREEP by Hiroshi Awai.

CREEP was founded in Osaka, Japan by Kiyofumi Awai in 1997 and in 2008, Kiyofumi's brother Hiroshi, based in Toronto Canada, joined CREEP as men's creative director and launched CREEP by Hiroshi Awai.

Fatigue Shorts  (also available in army green)

Hiroshi's design direction combines innovative Japanese design and fabrics with his passion for the simple beauty of functional American workwear. The Spring collection has a strong utilitarian and military influence and features details like French stitching and all around impeccable construction. 

Cabana Stripe Slub Shirt

What can a customer expect from CREEP?

"Comfort and timeless fits are the most important key aspect of our brand.  So our fits are not overly slim or loose. My goal is to create garments customers can wear season after seasonI hope people consider CREEP as one of the classic men’s lines in the future." -Hiroshi Awai

Shop all CREEP items in store now. 


"Marseille" pocket tee

Obey is a streetwear company started by street artist and illustrator Shepard Fairey, who emerged from the skateboarding scene. He first became known for his "Andre the Giant Has a Posse" sticker campaign while attending RISD in the early 90's.

"Group" pocket tee 

"At first I was only thinking about the response from my clique of art school and skateboard friends. The fact that a larger segment of the public would not only notice, but investigate, the unexplained appearance of the stickers was something I had not contemplated. When I started to see reactions and consider the sociological forces at work surrounding the use of public space and the insertion of a very eye-catching but ambiguous image, I began to think there was the potential to create a phenomenon."

"Alliance" pocket tee

In 1994 Fairey started a tee shirt and sticker company as a way to afford the ability to continue pursuing his art and in 2001 the Obey clothing company was officially born. The brand is well known for incorporating politically and socially provocative propaganda into the designs of their often graphic based clothing.


"Wythe" tank top 

Shepard Fairey has always been open about controversial social and political topics and often donates and creates artwork in order to promote awareness for a range of social issues and contributes directly to these causes. He is also very passionate about Fair Trade practices and a growing portion of the clothing that Obey produces is Fair Trade certified including many of the striped knits.

 "Eighty Nine" striped tee

Fairey became more widely known during the 2008 presidential election for his Barack Obama "Hope" image. Today he is considered one of the best known street artists and his art is in museum and private collections nationwide. Learn more about his art and activism here.

"Country Stripe" pocket tee

Shop all Obey items in our brick and mortar. 


Shroom Shirt

Spring has officially arrived and so have short sleeve shirts and board shorts from Globe Australia, who just celebrated their 30th anniversary! Check out the Service selection of Globe's newest surf/skate inspired casual and swimwear that feature novelty prints.

Vacay Shirt


Stafford Palm Tree Shirt


Old Brick Poolshort


Slice Poolshort

Shop the new Globe items in-store. Happy Spring!


DAY X NIGHT FOR SXSW March 16 2016

SXSW is upon us once again and Service is stocked with all your day to night looks and everything in between. Here are some of our picks for you as you navigate your way across town eating tacos, drinking beers, taking in our beautiful city, and seeing all your favorite bands.
DAY (above)
Clockwise from left:
1. Obey Slim New Threat Twill short, bone brown ($58)
2. Service Bandana, white ($6)
3. Service 6-Panel Cap, grey ($18)
4. Obey It's Never Just Rock N Roll, dark denim ($36)
5. Ray Ban Classic Way, black ($200)
6. Vans Classic Slip-On Checkerboard, citadel/white ($55)
Clockwise from left:
1. Obey New Threat Twill Pant, off white ($68)
2. Obey Arden Slim Fit Woven s/s, blue multi ($68)
3. Obey Alliance Pocket Tee, black multi ($40)
4. Service 6-Panel cap, olive ($18)
5. Vans Era 59, black ($60)
6. Etiquette Ball Point Mercerized Socks, grey ($25)
Shop above SXSW looks in our brick and mortar. Have fun and be safe, ya'll!


50th "Authentic" -side view

When the Van Doren brothers, Gordon Lee and Serge D’Elia, opened the doors to their Vans store on March 16th, 1966, they sold twelve pairs of authentics style shoes. The customers were told to return to the store later in the day; the brothers had to rush to the nearby factory where they manufactured the shoes on the spot! When the customers returned to pick up the shoes, the brothers realized that they forgot to have money till on hand to make change. The Van Doren's asked the customers to return the next day with payment. All twelve customers returned to pay in full. Back in 1966, the Van Doren brothers set out to make quality footwear at an affordable price, and today, 50 years later, Vans continues to achieve their goal.  

Service Menswear is proud to feature a capsule collection from their 50th "golden" anniversary styles that prominently feature golden anniversary foil detailing. The shoes come in the original Van Doren shoe box design from 1966.

50th "Authentic" -top view

In the early 1970's the shoes quickly become known around California as the preferred shoe for skateboarders since they featured a sticky gum sole and a rugged makeup. By the late 70's the slip-on style became popular with the help of BMX riders. In 1982, the company gained international recognition when Sean Penn famously wore a pair of Vans in "Fast Times at Ridgemont High."

50th "Era 59" -side view

Unsurprisingly, Vans actively sponsor skateboard, surf, snowboard, BMX and motocross teams, have opened famous skate parks, and have had many famous ambassadors that swear by the Vans name. In addition, Vans has also been a long-time supporter of music, namely as being the primary sponsor of the traveling music festival, Van's Warped Tour. They started the fest in 1996 making it the longest running concert series. 

50th "Era 59" -back view

As their passion and investment in youth culture show no signs of slowing down, Vans continues to reinvent themselves while maintaining the quality and timelessness that they are known and loved for.


Happy Birthday, Vans! Here's to 50 more years of greatness!

Purchase above shoes online and in store.



Laneway boardshort

Banks is a global men's brand based in the USA, Japan and Australia created by surf industry veterans Tim Cochran, Masahiro Shibahara, and former professional surfer Brad Gerlach. 

Splice boardshort

The three owners grew up surfing and wanted to create a brand that was understated, less focused on branding, and more focused on quality and sustainability. Banks is openly passionate about decreasing their carbon footprint and they do this by using recycled polyester for their labels, organic cotton, and PVC & phthalate free inks.

Loom tee

Banks focuses on the guys who grew up surfing, much like themselves, but are influenced by other passions like photography, music, architecture, and travel; guys that want a premium product, are conscious about the environment and are seeking an authentic brand that will mature with them.

 Laneway boardshort

Simply put, their mission is to merge style and understated functionality with a sustainable approach to design and development.

Shorts now available in store and online, tee available in store only. 

RVCA X MATT LEINES February 26 2016

Lion beach towel


Matt Leines is a Brooklyn based artist that grew up in New Jersey and studied illustration at RISD. His influences range from suburban American culture to primitive and non-western art, myths to masks, He-Man cartoons, and the WWF. Leines creates a surreal, obsessive, highly detailed world inhabited by men and beasts and everything in between, chronicling their conflict and culture.


Tiger t-shirt front and back

"If I stumble upon something, I try to draw it in my sketchbook as quick as possible. I like to look at a lot of different paintings from different cultures where you have to infer what is going on. If there is something I come across, an image, a composition, an idea, I just draw it--and I'll use the word bastardized--until the initial influence has disappeared and it exists only in my world."


All over jacquard pattern socks

Lion patch tank top

For the Matt Leines/RVCA collaboration featured in the above items, the focus is on the stylized lightening bolt and the tiger "mask", which are recurring images/characters throughout his work. Leines work has steadily been shown all around the world since 2002, namely at Deitch Projects in NYC, Roberts and Tilton in LA, in Athens, Greece and Tokyo, Japan.

Shop for the tee, tank and socks in our brick and mortar store or the online store. The beach towel is exclusive to in store.

Check out more of his Matt Leines' work here!


NEW ARRIVALS: ambsn February 20 2016

ambsn is a company based in San Clemente, CA. The company was founded by two brothers, Dustin and Dylan Odbert, in 2002. What had originally started as a fundraiser for a friend in need has now become a California inspired menswear brand. 

ambsn focuses on colorful, lightweight, tailored clothing for a beach inspired lifestyle. In short, they put a new spin on beloved classics: New Wave Nostalgia.  

“We try to keep it a full California beach vibe,” Odbert said. “Everything is always really fun, more tailored toward the fashion and play sides of surf. We have a pretty wide demographic we sell to.” 

woven shirt detail:

"It is a childhood memory that reminds you of everything right in the world. ambsn lives life without the pressure of reality. Clever and curious and ready for the world."

Shop all ambsn looks seen above in store and online.


New Arrival: VANS X YUSUKE HANAI February 14 2016

"The Authentic SF" Yusuke Hanai Classic White 

"My name is Yusuke Hanai. Illustrator from Japan. I started surfing when I was in high school. I surfed at my local reef break. And I will keep surfing from that point on for the rest of my life."

"The Authentic SF" Classic White top view  

Much to his conservative parent's chagrin, Yusuke Hanai followed his dream of becoming an artist by saving up money bartending before attending art school in San Francisco. He continued to surf while in SF and was influenced by the people and counter culture there. His art is now known worldwide and it all came from continuing to pursue his passions.

"I liked doodling ever since I was a kid...I like people, especially weird people. Weird people are interesting and such great characters. And there are so many of those types of people in surfing. Of course I love surfing so sometimes I like to draw surfers."

"Mens Hanelei" flip flop 

The Authentic SF canvas shoe and the Mens Hanelei flip flop are the result of the collaboration between Vans and Hanai. They showcase the Japanese artist’'s modern mid-century details and illustration while maintaining the classic Vans form. Fun fact: the left and right foot on both the shoes and flip flops feature different illustrations.

You can now find both styles in our brick and mortar store. Click on any photo above to view/purchase in our online store.

"Think about what people want you to do. Think about what you can do to make people happy. Then find out what you want to do."  -Yusuke Hanai




New Arrival: Alex Matus Road Dog Tee February 03 2016

Alex Matus, traveling tattoo artist, lover of heavy metal, and all around cool chick recently partnered with Babes Ride Out, "an annual all female overnight motorcycle adventure," to kick off their artist series with a limited edition tee shirt design. The tee shirt, pictured above, is available at our brick and mortar and our online store.

Alex Matus

In an interview with Babes Ride Out, Alex says of her tattooing, "[they look] like something you’d find on a denim vest or gracing the side of a van." When you get to know Alex a little better, you can see where she gets her style. Right now, she's living, "the van life on the road.  So, wherever the van is parked, there [she] be!" Alex's art is inspired by the open road, Judas Priest, and the places she's been. After a stop here in Austin, she summed up her experience simply: "I got to tattoo all day and headbang all night, and that town has the most mind-numbingly awesome food."

You can check out more of Alex's tattoo designs on her Instagram at @doc_matus.

Babes Ride Out


The Easy Guy Is Here January 27 2016

Naked & Famous Easy Guy 11oz Stretch SelvedgeThe much anticipated Easy Guy from Naked & Famous has arrived. The Easy Guy is intended for guys with athletic builds. With a roomier seat and thigh and sharp taper from the knee down, this fit is perfect for power lifters and cyclists.

Naked & Famous Easy Guy 11oz Stretch Selvedge
On the other hand, the Easy Guy can be worn by anyone looking for a more relaxed fitting jean. The light, 11 ounce denim combined with a looser fit makes the Easy Guy a perfect pair of summer jeans.

The Easy Guy is available now in store and online.

Naked & Famous Easy Guy 11oz Stretch Selvedge

New Arrivals From VANS January 13 2016

Vans Authentic Washed Canvas
New from VANS: The Washed Canvas Authentic in Washed Black and Port Royale

These shoes combine the original and now iconic Vans low top style with sturdy washed canvas uppers, metal eyelets, and gum-colored signature rubber waffle outsoles.

Click below to view each shoe on our online store.

VANS Authentic Washed Canvas Gumsole

VANS Authentic Washed Canvas Gumsole

MOSCOT: 100 Years of Being Original December 02 2015

After arriving at Ellis Island from Eastern Europe in 1899, Hyman Moscot began selling ready-made eyewear from a push cart in Manhattan's Lower East Side. By 1915, he had a steady following and was able to open a retail location. With frames worn by everyone from Gandhi to Terry Richardson, MOSCOT frames have become a part of American history.


Here's to another 100 years, MOSCOT.

Check out our selection of MOSCOT frames in store and online.

Juniper Ridge In Store And Online November 24 2015

Juniper Ridge Mount Hood

Juniper Ridge is an Oakland, California based fragrance company started by Hall Newbegin. Juniper Ridge is his solution to the perfume world becoming, in his words, "weird and disconnected from nature." A self-proclaimed "nature freak," Newbegin strives to create aromatic snapshots of his favorite places, whether that's California's Big Sur or the lakes and peaks of Oregon's Mount Hood.

Born in Oregon, Newbegin spent the summers of his childhood and early adult life on the trails of different national parks learning the names of flowers, harvesting wild mushrooms, and making fermented-honey wine. Newbegin's wildcrafting experience starts in '92, when he took an herbal medicine class in Oakland. These few days spent in Sierra Nevada gave life to what he calls the "primitive parts of [his] brain," or his "animal senses." From then on, Newbegin has been unable to stay away from the wild.

Juniper Ridge - Bag of Wildcrafted Flowers

After years of harvesting medicinal plants for his own collection and sometimes for tincture makers or commercial mushroom gatherers, Newbegin started Juniper Ridge. All Juniper Ridge products are made from 100% wildcrafted ingredients gathered by a small team of people that go into the wild for up to weeks at a time. The ingredients are then distilled, tinctured, infused or any of several other old world perfuming techniques in the Field Lab (pictured below) to create a scent unique to that harvest.

Juniper Ridge Field Lab Van

Each batch is hand numbered and produced in limited quantities, not by choice but by necessity. “We couldn't make any more if we wanted to—the plants and flowers are done for the year,” Newbegin says. 10% of all Juniper Ridge profits are donated to a portfolio of Western Wilderness Defense organizations. The company tirelessly works to promote education as to how best to protect the intact forest habitats of the West. 

Our Juniper Ridge selection includes backpacker colognes, cabin sprays, incense, trail soaps and denim spray.

All pictures taken from

New Arrivals From Barbour, Eastland, and Naked & Famous November 18 2015

Barbour Bedale Waxed Jacket

Barbour's classic Bedale Waxed Jacket was originally created decades ago for horseback riding, but you're just as likely to see it on city streets. The Bedale's waxed cotton outer, the two-way heavy duty brass zippers, and reinforcing button closure details are as durable and handsome, as they are practical. Moleskin lined pockets and a corduroy, sit down collar are additional features that help keep the wind and rain out. The 100% cotton lining features Barbour's classic tartan print. A detachable Waxed Cotton Hood or a zip-in thermal vest lining are accessories that can be purchased separately for the Bedale.

Eastland Sherman Moc Toe Boot

In 2010, Eastland introduced the 1955 Collection, a commemoration of their 55th anniversary as a company and their unwavering commitment to creating quality footwear. The 1955 Collection updates designs pulled from their legacy design archive. The black Sherman Moc Toe Boot is a work boot with contrast stitching, raw hide laces, and a Vibram Christy sole to keep you grounded on any surface.

Naked & Famous Okayama Spirit 2 

The much anticipated Okayama Spirit 2 from Naked & Famous is here. The 100% cotton, 18 ounce Japanese denim is made from a rare, slubby yarn and, to preserve the look of the fabric, is unsanforized. The Okayama Spirit 2 has unique dual fading on the inside and the outside of the jean.

Barbour Lowerdale Quilted Vest

The Barbour Lowerdale Quilted Vest is a 100% polyester vest with two exterior snap pockets, an interior zip pocket and two convenient size adjusters on either side. The quilted shell fabric features a polyamide lining. The oversized, two-way zipper pull is accompanied by brass button closures. The vest also features a warm Polarfleece® collar lining. The Lowerdale is a perfect layer for those not quite winter days. Also available in navy.

Shop new arrivals in store and online.

Goodbye, VANS California November 11 2015

The VANS California Collection comes to an end this season. The Cali Collection, denoted by the use of the VANS pig skin label, makes use of higher quality materials, and has better foot support.

Service has carried VANS for over two decades and you will see influences from the Cali Collection carry over to the VANS Classics and Surf collections in the upcoming Spring 2016 season. We currently are stocking 26 different styles of VANS in our brick and mortar location and there are always more coming in. Check out these final new arrivals from the Cali Collection, in shop and online, before they're gone for good.


Brick & Mortar

1400 South Congress Ave.
Suite A160
Austin, TX 78704

Store Hours

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Friday - Saturday

Contact Us

Phone: 512-447-7600

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